Guess what? Today, we’re diving into the world of website feedback tools. And not just any tools, but the top 15 of 2024.

Why? Because your website isn’t just a website.  They are like digital storefronts; every visitor has a story, suggestion, or pain point they’re just waiting to share.

The trick? You’ve got to have the right tools to hear them out. That’s where website feedback tools come into play, and yes, they do play a crucial role.

Now, I get it. The sheer volume of user feedback platforms can make your head spin. Price tags, features, use cases—it’s a lot to sift through. So, let’s get straight to the point. We’ve zeroed in on the top website feedback tools for 2024, making it easy for you to enhance your site, whether brand new or needing a little love.

Let’s go! But I just wanted to add something before we start so that you have it all in a precise format without hassle.

If you are looking for a list of website feedback tools, here you have it.

• The best website feedback tools in 2024
• What should you look for in a website feedback tool?
• Best practices to get effective website feedback from your customers

For the rest of us, just before we dive right in, let’s take a moment to lay down the basics.

It’s necessary to use a website feedback tool before you dive in and find the perfect one for your business. So.. what do you think a website feedback tool can be used for? The answer is here…

A website feedback tool can be used to: 

1. Collect customer opinions on new website designs.
2. Gather insights on user experience and usability.
3. Conduct customer satisfaction surveys on specific pages.
4. Analyze visitor behavior and feedback in real-time.
5. Prioritize website improvements based on user input.
6. Engage directly with users for detailed feedback.
7. Measure the impact of changes and updates on user satisfaction.

If you’re seeking a tool that offers these capabilities without cost, consider trying Surveysparrow‘s Website feedback bot!

Website Feedback Bot!

Preview Template

Use This Template

For the rest of us, off we go.

What should you look for in a website feedback tool?

I’m sure this is something you should have in mind before choosing the right feedback management platform. You must know that while selecting website feedback tools, several crucial factors must be considered. and I’ll take you into these aspects to ensure you make an informed choice:

1. User-Friendly Interface: The tool should be easy to navigate for your team and website visitors. A straightforward interface encourages more feedback submissions.
2. Customization Options: Look for tools that allow you to customize questions, forms, and feedback widgets to match your brand and specific needs.
3. Real-Time Feedback Collection: Immediate feedback can be crucial for quickly addressing user concerns or technical issues, enhancing the user experience.
4. Analytics and Reporting Tools: Analytical features help you understand trends, user satisfaction levels, and areas of your site that may need improvement.
5. Integration Capabilities: The tool should easily integrate with your existing website platform, CRM, and other tools to streamline workflows and data management.
6. Scalability: Choose a tool that can grow with your business, handling an increased volume of feedback and additional features as needed.
7. Security and Data Privacy: Ensuring that user data is protected and that the tool complies with relevant privacy laws (like GDPR) is critical.
8. Cost-Effectiveness: The tool should offer good value for its price, with a pricing structure that suits your budget and usage needs.

The best website feedback tools in 2024

1. SurveySparrow

Best for: Website feedback surveys and website feedback bot.

SurveySparrow stands out in the realm of website feedback tools, revolutionizing the way surveys are conducted and experienced. This platform uniquely transforms traditional, often tedious survey methods into engaging, conversational interactions that captivate users.

It introduces a highly engaging, conversational interface that mimics the flow of natural dialogue, making the experience of giving feedback less tedious and more enjoyable for users. This innovative approach significantly increases response rates and the quality of insights gathered.

Key Features of SurveySparrow:

• Conversational Interface: Engage users with a chat-like experience.
• Omni-channel Distribution: Share surveys via web, mobile, social media, and email.
• Customization: Tailor the look and feel of your surveys to match your brand.
• Real-Time Analytics: Get insights with actionable data and real-time reports.
• Integration: Seamlessly integrates with popular CRM, marketing, and helpdesk tools
• Automation & Workflows: Automates actions from survey feedback, such as emails and ticket creation.
• Analysis Tools: Offers dashboards for deep data analysis and sharing.
• Multichannel Collection: Gathers feedback via email, social media, web, QR, and offline.
• Data Security: Ensures data safety with SSL, GDPR compliance, password protection, SSO

Pricing:

• The basic plan starts at $19 per month 
•  Multiple question types and basic features Business Plan $79
• Advanced features Professional Plan $249

Pros:

• Highly interactive and engaging survey experience.
• Wide range of distribution channels.
• Extensive customization and integration capabilities.

Cons:

• It may require a learning curve to utilize all features fully.

SurveySparrow ratings

Read more reviews here

PS: Utilize website feedback surveys to gather insights and feedback from your site visitors, comprehend their requirements, and enhance overall customer experience.

2. UserTesting

Best for: Real-time website feedback and user experience analysis.

UserTesting is a premier website feedback tool renowned for its real-time insights into user behavior. Through video feedback, audience targeting, and integration with key tools, UserTesting delivers actionable data to optimize user experience. With its comprehensive analysis and seamless usability, UserTesting empowers businesses to make informed decisions and drive meaningful improvements in their digital platforms.

Key Features of UserTesting:

• Real-Time Feedback: Get immediate insights from users interacting with your site or app.
• Audience Targeting: Specify demographics for tailored feedback.
• Video Feedback: Watch recordings of users navigating your site and hear their thoughts in real-time.
• Integration: Seamlessly integrates with tools like Slack and JIRA for easy feedback management.
• Analysis Tools: Access advanced metrics and sentiment analysis for deeper insights into user behavior.

Pricing:

UserTesting offers flexible pricing starting at $49 per participant, with custom options available. Pricing varies based on features and usage, tailored to suit individual business needs and budget.

Pros:

• In-depth user insights: UserTesting offers comprehensive insights into user behavior and preferences through real-time feedback and video recordings.
• Broad demographic targeting: The platform allows for precise audience targeting, ensuring feedback is relevant and actionable.

Cons:

• Costly for small businesses: The custom pricing model of UserTesting may pose a financial challenge for small businesses with limited budgets.

Ratings:

3. Hotjar

Best for: Real-time website feedback and user behavior analysis

Hotjar is a powerful website feedback tool offering diverse features for understanding user behavior and optimizing websites. With heatmaps, recordings, and surveys, Hotjar provides comprehensive insights into user interactions, enabling businesses to identify areas for improvement and enhance user experience effectively. Its intuitive interface and robust analytics make it indispensable for website optimization.

Key Features of Hotjar:

• Heatmaps: Visualize user interactions on your website through heatmaps for better understanding.
• Feedback Polls: Collect feedback directly from website visitors through customizable polls.
• Session Recordings: Watch recordings of user sessions to understand how users navigate your site.
• Integration: Integrates with various platforms such as WordPress and Shopify for easy implementation.
• Analysis Tools: Access comprehensive analytics and reports to track user behavior effectively.

Pricing:

• Hotjar offers pricing plans starting at $39 per month, varying based on website traffic and required features.
• They also provide a free basic plan for smaller websites with limited features.

Pros:

• Comprehensive analytics: Hotjar provides detailed insights into user behavior through various tools like heatmaps and session recordings.
• Easy integration: The platform seamlessly integrates with popular CMS and eCommerce platforms.

Cons:

• Limited free plan: Hotjar’s free plan has limitations regarding features and usage.

Ratings:

4.Woorise

Best for: Real-time website feedback and user experience optimization.

Woorise is a powerful lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments and more to help you grow your business from a single platform. Features include a modern landing page and form builder, 40+ field types and thousands of social actions, 100+ interactive templates, conditional logic, real-time email notifications, multi-language support, and built-in analytics.

Key Features of Woorise:

• Targeted Surveys: Create customized surveys to gather specific feedback from website visitors.
• Integration: Integrates with popular platforms like Google Analytics and HubSpot for comprehensive analysis.
• Reporting Tools: Access detailed reports and analytics to understand user feedback trends.
• Customization Options: Customize feedback forms to match your brand’s design and style.
• Customer Feedback Tool: Engages with website visitors in real-time to resolve their issues and collect feedback.
• Email Notifications: Receive instant notifications for new feedback submissions.

Pricing:

• Woorise offers a 14-day free trial to try all the features.
• Paid plans start at $29 per month.

Pros:

• Advanced targeting options: Woorise provides extensive survey targeting options, ensuring relevant feedback.
• High-converting templates: The platform provides more than 100 high-quality templates for a quick start.

Cons:

• Learning curve: The advanced features of Woorise may require some time for new users to master.

Ratings:

5. Qualaroo

Best for: Real-time website feedback and user behavior analysis.

Qualaroo is a user feedback platform designed to help businesses gather insights into user behavior and preferences through targeted surveys and feedback forms. With customizable surveys, integration options, and comprehensive analytics, Qualaroo offers businesses valuable insights into customer behavior and preferences. Its ability to target specific user segments and provide actionable feedback makes Qualaroo indispensable for optimizing user experience and driving business growth.

Key Features of Qualaroo:

• Targeted Surveys: Create customized surveys to gather specific feedback from website visitors.
• Behavioral Insights: Track user behavior and preferences to identify areas for improvement.
• Integration: Integrates with popular platforms like Google Analytics and Salesforce for comprehensive analysis.
• Reporting Tools: Access detailed reports and analytics to understand user feedback trends.
• A/B Testing: Test different survey designs and content to optimize feedback collection.

Pricing:

• Qualaroo offers a 14-day free trial but lacks a free plan.
• Paid plans cater to startups, growing businesses, and enterprises, offering contextual and email surveys.
• Users can access Qualaroo’s white labeling feature package for an extra $300 per year.

Pros:

• Advanced targeting options: Qualaroo provides extensive survey targeting options, ensuring relevant feedback.
• Comprehensive analytics: The platform offers detailed analytics and reporting tools for analyzing user feedback.

Cons:

• Learning curve: The advanced features of Qualaroo may require some time for new users to master.

Ratings:

6. Feedbackify

Best for: Real-time website feedback and customer satisfaction measurement.

Feedbackify is a simple yet powerful feedback platform designed to help businesses collect and analyze customer feedback to improve website usability and customer satisfaction. Its intuitive interface and robust features make it an essential asset for improving customer satisfaction and driving business growth.

Key Features of Feedbackify:

• Feedback Forms: Create customizable feedback forms to gather insights from website visitors.
• Real-time Reporting: Access real-time feedback reports to track customer satisfaction levels.
• Integration: Integrates with popular CMS platforms like WordPress and Joomla for easy implementation.
• Customization Options: Customize feedback forms to match your brand’s design and style.
• Email Notifications: Receive instant notifications for new feedback submissions.

Pricing:

Pros:

• User-friendly interface: Feedbackify offers an intuitive platform for collecting and analyzing customer feedback.
• Customization options: The platform allows for extensive customization of feedback forms and reports.

Cons:

• Limited advanced features: Feedbackify may lack some advanced features compared to other feedback platforms.

Ratings:

7. Google Forms

Best for: Basic & free website feedback and simple survey creation.

Best for: Basic website feedback and simple survey creation.

Google Forms is a versatile tool that allows users to create customized surveys and forms for collecting feedback and data. It allows for real-time data collection and analysis, enabling businesses to gather insights promptly and make informed decisions. Its integration with Google Workspace enhances collaboration and data management, making it a preferred choice for businesses seeking a streamlined feedback process.

Key Features of Google Forms:

• Customized Surveys: Create customizable surveys and forms to gather feedback from website visitors.
• Collaboration: Easily collaborate with team members in real time to create and analyze surveys.
• Integration: Seamlessly integrates with other Google Workspace applications for enhanced productivity.
• Data Analysis: Access real-time responses and analyze survey data using built-in tools.
• Customization Options: Customize survey themes and layouts to match your brand’s style.

Pricing:

Google Forms is free to use for all Google account users.

Pros:

• Ease of use: Google Forms offers a user-friendly interface, making it easy to create and distribute surveys.
• Integration with Google Workspace: Google Forms integrates seamlessly with other Google Workspace applications for efficient collaboration.

Cons:

• Limited advanced features: Google Forms may lack some advanced features compared to dedicated survey platforms.

Ratings:

8. Ruttl

Best for: Efficient and streamlined design feedback and website review processes.

Ruttl is a comprehensive platform designed for design feedback and website review, offering an array of tools to streamline the feedback process for product, marketing, sales, and support teams. It simplifies the traditionally time-consuming design review process, making it more efficient and user-friendly. Here’s a summary of what Ruttl offers:

Key Features of Ruttl:

• Website Feedback Tool: Allows commenting, editing, and bug tracking on live websites, facilitating quick and precise feedback.
• Mobile App Feedback: Offers bug reporting on mobile apps using a plugin for direct issue reporting.
• Video Annotation Tool: Enables review and collaboration on videos for comprehensive feedback.
• PDF/Image Review: Provides capabilities to share feedback and leave comments on PDFs and image files.
• Customer Feedback Tool: Engages with website visitors in real time to resolve their issues and collect feedback.

Pricing:

• Free Tier:$0/month/user
• Pro Tier:$4-$200/month/user
• Team Tier:$30-$1500/month/user

Pros:

• Supports a wide range of feedback types, including website, mobile app, video, and PDF/image feedback.
• Simplifies the feedback process, reducing the need for long emails or complicated explanations.
•  Facilitates direct, real-time edits and comments on live websites, enhancing the efficiency of the review process

Cons:

• Pricing could be a consideration for small teams or individuals who need more advanced features available in the Pro or Team plans.

Ratings:

9. Typeform

Best for: Interactive and engaging survey creation.

Typeform is a user-friendly survey platform known for its interactive and engaging survey design, making it ideal for gathering feedback and insights. Businesses leverage Typeform to craft engaging surveys, tailor-made to their unique requirements, enabling comprehensive feedback gathering. Its robust analytics capabilities empower businesses to swiftly extract valuable insights from responses, facilitating data-driven decision-making

Key Features of Typeform:

• Conversational Surveys: Create conversational surveys that engage respondents and encourage more accurate responses.
• Customization: Customize survey themes, fonts, and colors to match your brand’s identity.
• Integration: Integrates with popular tools like Zapier and Google Sheets for seamless data transfer.
• Analysis Tools: Access real-time analytics and insights to track survey performance.
• Mobile-Friendly: Surveys are optimized for mobile devices, ensuring a seamless user experience across devices.

Pricing:

Typeform’s free “Core plan” provides unlimited questions, custom themes, data export, templates, and basic reporting. Their “Basic Plan” starts at $25 per month.

Pros:

• Engaging survey design: Typeform offers a visually appealing, interactive survey design that enhances respondent engagement.
• Easy to use: The platform provides a user-friendly interface for creating and analyzing surveys.

Cons:

• Limited features in the free plan: Some advanced features may only be available in higher-tier plans.

Ratings:

10.  Zoho Survey

Best for: Comprehensive survey creation and data analysis.

Zoho Survey is a comprehensive survey platform that allows businesses to create, distribute, and analyze surveys to gather feedback and insights. With Zoho, businesses craft engaging surveys that cater to their distinct needs, fostering comprehensive feedback gathering. It also provides a comprehensive and adaptable solution for businesses seeking to collect and analyze website feedback effectively.

Key Features of Zoho Survey:

• Survey Templates: Choose from a variety of survey templates or create custom surveys to meet specific needs.
• Advanced Survey Logic: Use advanced logic features to create dynamic surveys that adapt to respondent answers.
• Integration: Integrates with other Zoho applications and third-party tools for enhanced productivity.
• Analysis Tools: Access advanced analytics and reporting tools to analyze survey responses effectively.
• Collaboration: Collaborate with team members in real-time to create and analyze surveys.

Pricing:

• No free plan, but offers a trial period.
• Various paid plans are tailored for different user requirements.
• Additional features may require extra charges.

Pros:

• Comprehensive features: Zoho Survey offers many features for creating, distributing, and analyzing surveys.
• Integration with Zoho applications: Zoho Survey integrates seamlessly with other Zoho applications for efficient collaboration.

Cons:

• Costly for advanced features: Some may only be available in higher-tier plans, making it costly for smaller businesses.

Ratings:

11. Qualtrics

Best for: Advanced survey creation and data analysis.

Qualtrics is a leading online survey platform that empowers businesses and organizations to gather valuable insights and feedback from their customers, employees, and stakeholders. Renowned for its robust features and user-friendly interface, Qualtrics offers powerful survey creation, distribution, and analysis tools that enable users to make informed decisions and drive meaningful improvements across various aspects of their operations.

Key Features of Qualtrics:

• Advanced Survey Logic: Create complex surveys with branching and logic features to tailor the survey experience.
• Integration: Seamlessly integrates with CRM and analytics tools for comprehensive data analysis.
• Multi-channel Feedback: Gather feedback across multiple channels, including web, email, and mobile.
• Real-time Reporting: Access real-time reports and dashboards to monitor feedback trends and performance.
• Collaboration: Collaborate with team members to design and analyze surveys in real time.

Pricing:

• No free plan, but provides a trial period.
• Paid plans are available, catering to diverse business sizes and demands.
• Additional features may come with supplementary costs.

Pros:

• Advanced survey features: Qualtrics offers advanced survey logic and customization options for creating complex surveys.
• Comprehensive analytics: The platform provides robust analytics and reporting tools for in-depth data analysis.

Cons:

• Costly for smaller businesses: Qualtrics may be expensive for smaller organizations with limited budgets.

Ratings:

12. Trustpilot

Best for: Collecting and managing customer reviews and feedback

Trustpilot is an online platform designed to facilitate the collection, management, and dissemination of customer reviews and feedback for businesses. It serves as a centralized hub where customers can share their experiences and opinions about products, services, and companies..

Key Features of Trustpilot:

• Customer Reviews: Collect and showcase customer reviews to build trust and credibility.
• Review Management: Manage and respond to customer reviews to improve customer satisfaction.
• TrustBox Widgets: Display customer reviews and ratings on your website using customizable widgets.
• Integration: Integrate with eCommerce platforms and CRMs for seamless review management.
• Analytics: Access insights and analytics to track review performance and customer sentiment.

Pricing:

• No free plan, but it provides access to certain features for trial.
• Offers paid plans for businesses of different sizes and needs.
• Additional functionalities may be available for an extra fee

Pros:

• Reputation management: Trustpilot helps businesses manage their online reputation by collecting and showcasing customer reviews.
• Integration options: The platform integrates with popular eCommerce platforms and CRMs for efficient review management.

Cons:

• Costly for advanced features: Some advanced features may only be available in higher-tier plans.

Ratings:

13. Mopinion

Best for: Real-time website feedback and user experience optimization.

Mopinion is a website feedback tool that enables businesses to collect, analyze, and act upon feedback from their website visitors. It provides customizable feedback forms and surveys that allow businesses to gather insights into user experience, preferences, and satisfaction levels. With Mopinion, businesses can track user interactions in real time, identify areas for improvement, and make data-driven decisions to optimize their websites and enhance customer satisfaction.

Key Features of Mopinion:

• Feedback Forms: Create customizable feedback forms to gather insights from website visitors.
• Real-time Reporting: Access real-time feedback reports and dashboards to track user feedback.
• Integration: Integrates with popular web analytics tools and CRM platforms for comprehensive data analysis.
• Mobile Feedback: Gather feedback from mobile users with responsive feedback forms and surveys.
• Customization Options: Customize feedback forms and surveys to match your brand’s design and style.

Pricing:

• The trial version is available for assessment.
• Offers paid plans with varied features.
• Some advanced features may require additional payment.

Pros:

• Real-time feedback: Mopinion provides real-time feedback and reporting capabilities for website optimization.
• Integration options: The platform integrates with popular web analytics tools and CRM platforms for comprehensive data analysis.

Cons:

• Costly for advanced features: Some advanced features may only be available in higher-tier plans.

Ratings:

14. Survicate

Best for Gathering actionable insights through targeted surveys and feedback forms.

Survicate is a website feedback tool designed to help businesses gather actionable insights through targeted surveys and feedback forms. It enables companies to create customizable surveys and forms to collect feedback from website visitors and users. Survicate offers advanced targeting options, allowing businesses to segment their audience and tailor surveys to specific user groups or personas.

Key Features of Survicate:

• Survey Templates: Choose from a variety of survey templates or create custom surveys to gather specific insights.
• Targeting Options: Target specific audience segments with personalized surveys and feedback forms.
• Integration: Integrates with popular CRM and marketing automation tools for seamless data transfer.
• Reporting and Analytics: Access detailed reports and analytics to track survey performance and user feedback trends.
• Customization: Customize survey themes and designs to match your brand’s identity.

Pricing:

• Provides trial access for a limited period.
• Paid plans tailored to different business requirements.
• Additional features may be accessible for an extra charge.

Pros:

• Targeted surveys: Survicate allows businesses to target specific audience segments with personalized surveys and feedback forms.
• Integration options: The platform integrates with popular CRM and marketing automation tools for seamless data transfer.

Cons:

• Costly for advanced features: Some advanced features may only be available in higher-tier plans.

Ratings:

15. Crazy Egg

Best for: Website optimization through heatmaps and user behavior analysis.

Crazy Egg is a website feedback tool that specializes in website optimization through visual analytics and user behavior analysis. It offers features such as heatmaps, which visualize user interactions like clicks, scrolls, and mouse movements, providing valuable insights into user behavior patterns.

Key Features of Crazy Egg:

• Heatmaps: Visualize user behavior on your website with heatmaps for clicks, scrolls, and mouse movements.
• A/B Testing: Test different website elements and layouts to optimize user experience and conversions.
• Session Recordings: Watch recordings of user sessions to understand how users interact with your website.
• Integration: Integrates with popular web analytics tools and eCommerce platforms for comprehensive data analysis.
• Analysis Tools: Access detailed reports and insights to track website performance and user behavior.

Pricing:

• No free plan, but it offers a trial period.
• Paid plans are available with different features and options.
• Advanced features may require additional fees.

Pros:

• Visual analytics: Crazy Egg provides visual analytics tools like heatmaps and session recordings for in-depth user behavior analysis.
• A/B testing capabilities: The platform offers A/B testing features to optimize website elements and layouts.

Cons:

• Limited features in lower-tier plans: Some advanced features may be restricted to higher-tier plans.

Ratings:

Best practices to get effective website feedback from your customers

Jaby

Passionate, eidetic, and a writer at large.

Growth Marketer at SurveySparrow