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Guest blog: On-Demand Economy – How to Pivot Customer Service Practices to Give Consumers What They Want

Comm100

The modern global consumer is impatient, specific about their needs, and more than willing to jump ship to go to another brand if you fail to impress them immediately. If you want your brand to thrive in the modern market , you’ll need to know how to pivot your customer service practices to give your target consumers what they want ASAP.

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Behind the Scenes of Government Social Media Customer Care

Russel Lolacher

In BC, I’m the public service director responsible for the government social media customer care for our ministry, but my dad still doesn’t understand what I do. I’m the Director of Web and Social Media Services for the Ministry of Transportation and Infrastructure in the BC Public Service.

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Key Differences Social Media Listening Reveals About UK and US Consumers

NetBase

And social media listening reveals what some of those are. According to a personality study of 20,000 consumers , split evenly between the two countries, “the British are three times more likely to be careful spenders than those across the pond, with an index of +3.14. Save a Penny. Or will they? Demographics and Online Traffic.

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What is Involved in Social Customer Care for a 1 in 500 Year BC Flood

Russel Lolacher

A lot goes into providing social customer care during an emergency event considered a “once-in-500 year flood” As the team leading public engagement and digital communication for BC’s provincial transportation, it’s done with a process that prioritizes intentional effort, accessibility and empathy.

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The Art of Selling CX

Horizon CX

Apple’s focus on user experience and design speaks to its understanding of the perceived needs of tech-savvy consumers. Zara: Agile Fashion Retail Responding to Trends Zara, a fast-fashion retailer, has excelled by recognizing and responding quickly to the perceived needs of fashion-conscious consumers.

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Social Media Monitoring Skills: A Requirement for British Rail Workers

NetBase

Apparently, this mode of transportation is well known for its disappointing service and the anger it incites on a daily basis. And this adds an extra, important layer to the art of customer service for rail representatives – social media monitoring skills. Revisiting Misguided Social Sentiment: Cairo and Beyond.

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What is Involved in Social Customer Care for a 1 in 2000 Year BC Flood

Russel Lolacher

A lot goes into providing social customer care during an emergency event considered a “once-in-2000 year flood” As the team leading public engagement and digital communication for BC’s provincial transportation, it’s done with a process that prioritizes intentional effort, accessibility and empathy.