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NPS vs. Social Media For Market Research

Retently

One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram. This is an easy question to answer, although one that’s best tackled in detail.

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Social media best practices to leverage for success

BirdEye

We live in times that demand every business to have some presence on at least 2-3 social media platforms. You can no longer afford not to have a social media strategy for your business. There is heavy competition among brands on social media. Table of contents Why is social media marketing important?

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Digital Detox: How Different Generations Navigate Social Media Breaks

2020 Research

hold less optimistic views on the positive effects of social media breaks on mental health compared to their younger counterparts. But how do different generations approach social media use when it comes to unplugging? Older individuals in the U.K. However, when it comes to the younger generation, TikTok takes the No.

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Your digital eyes & ears: Master social media monitoring

BirdEye

This practice, done by social media monitoring tools, enables brands to keep a pulse on their online reputation and insights into consumer behavior and emerging trends. Following this, when Birdeye conducted a survey, we found an interesting fact: 81% of businesses manage social media at the corporate level.

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Effective Tips for Powerful Insurance Social Media Marketing

ReviewTrackers

Insurance and Social Media. Social media marketing for insurance is experiencing major growth. According to a report by consultancy firm ITDS: 100 percent of 20 major global insurers are active on Facebook. Social Media Marketing for Insurance: The Challenge. But there are challenges.

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Social Media Reputation Management: How to Do it Right

ReviewTrackers

Social media gives customers the opportunity to voice their opinion about your business in an open space. It’s a space that exists for everyone to see — friends, family, and other consumers. That’s why businesses should manage their reputation on social media. What is Social Media Reputation Management?

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Social Media Influencers and Your Customer Experience

Michelli Experience

In those days, consumers were at the mercy of advertising claims made across traditional outlets (e.g., Thanks to social media, many brands have softened their traditional media buys and have focused instead on influencing purchasers through a variety of strategies. The rise of social media influencers is well-chronicled.