BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

SurveySensum

JULY 11, 2023

It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. This is due to the fact that a greater experience fosters stronger loyalty, converting consumers into promoters with a lifetime value of 6 to 14 times – Bain & Company, Are you experienced?

Brands 83

Brands Customer Experience Effort Score Rewards Programs 83

CSM Magazine

DECEMBER 10, 2021

Understand Your Employee Journey —When it comes to marketing a product, the customer journey is an integral factor in deciding which touchpoints and messages make sense for a specific customer in a specific moment. Then use these to build out the right set of touchpoints to make their experience engaging and productive from the beginning.

Customer Journeys 98

Customer Journeys Omni-Channel Employee Experience Employee Engagement 98

Interactions

DECEMBER 12, 2019

Also in-store there is a focus on expediting purchasing by making transactions more frictionless and finally those with brick-and-mortar stores are rewarding loyal customers with special invitation-only sales events and promotions. There is also a focus on improving the omnichannel customer experience as well.

Retail 62

Retail Loyalty Rewards Programs Self Service 62

delighted

NOVEMBER 20, 2020

In the pre-internet days, department, warehouse, discount, big box, and mom-and-pop stores were where consumers would purchase goods for personal use. Retail customer experience was predicated around these physical elements and touchpoints: Are the employees helpful? Omnichannel retail makes products and services more accessible.

Retail 70

Retail Customer Experience Omni-Channel Effort Score 70

delighted

NOVEMBER 5, 2019

In the pre-internet days, department, warehouse, discount, big box, and mom-and-pop stores were where consumers would purchase goods for personal use. Retail customer experience was predicated around these physical elements and touchpoints: Are the employees helpful? Omnichannel retail makes products and services more accessible.

Retail 40

Retail Customer Experience Omni-Channel Effort Score 40

delighted

DECEMBER 10, 2019

According to John Maxwell, who leads PwC’s Global Consumer Markets industry sector : “Traditional return on investment (ROI) metrics are no longer sufficient on their own to determine your company’s success. Meanwhile, only 13% of consumers who gave a company a “very poor” CX rating feel the same.

ROI 40

ROI Measurement Customer Experience Effort Score 40