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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. Key takeaways: Consumers are subjected to marketing fatigue across industries. This post highlights Optimove 2023 surveys of more than 2,000 consumers.

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2023 consumer data report: How online reviews shape multi-location businesses

BirdEye

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. Table of contents Key Findings: How frequently do consumers shop locally?

Consumers 115
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How Quick Service Restaurant Brands Can Drive Profitable Guest Experience Programs

InMoment XI

As of last year, close to 214 million reviews have been posted to Yelp, and 45% of consumers say they’re likely to read a business’ reviews there before visiting. Many restaurants, including quick service restaurants (QSRs) are overwhelmed by the impact of online reviews. Guest Experience Is the Differentiator for Quick Service Restaurants.

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Conduent CX Research Finds Strong CX Fundamentals Are Essential in the Consumer Relationship

CSM Magazine

Customers are seeking out faster, simpler transactions, more consistency across channels, and easier access to live support. For example, 42% of survey respondents said the care provided today is “Better” or “Much Better” than that of three years ago. email, chat, live, social, etc.) email, chat, live, social, etc.)

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

The internet has no shortage of platforms for consumers to share their unfiltered opinions about businesses. A multi-dimensional CX strategy can be much more beneficial for your brand than one-dimensional customer service. In 2020, Zendesk’s Customer Experience Trends found that 69% of consumers attempt to solve issues on their own.

Strategy 208
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A Survey of B2C Marketing Executives Reveals They Allocate Most of Their 2023 Budget to Costly Acquisition Versus Retention

Optimove

Our May 2023 survey of marketers shows that for the second year in a row, respondents continue to allocate more of their budget for acquisition marketing versus retention marketing, despite consumer spending uncertainty, and that new customer acquisition can cost  five times  more than retaining an existing one.

B2C 52
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Customer Experience Digitization: 7 Strategies to Get The Best Results

Lumoa

User interface feedback and qualitative surveys Digitizing Customer Experience: A Key Step to Make Your Company Competitive The Connection between Digital Transformation and Customer Experience The term digital transformation refers to integrating digital technology into all aspects of a business. Keeping the human touch 3.