Inbenta

JUNE 30, 2021

TravelClub is the leader reward program in Spain with over 6 million subscribers. Due to their large number of visitors, Stubhub was looking for a way to cater to some markets in a more automated way. It has a well-thought tone-of-voice, that creates a sense of belonging with the consumer, i.e. “Sorry, gorgeous”.

Chatbots 105

Chatbots Examples Self Service Insurance 105

Up Your Service

MAY 3, 2017

Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Consumers aren’t going to continually subject themselves to poor customer service or experience just because there’s a free flight or stay at the end of the tunnel,” says Murray. By David Harrington.

Hospitality 74

Hospitality Travel Industry Brands 74

Kitewheel

MARCH 4, 2019

There is huge market pressure to make great deals. Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares. Too often, when interacting with travel brands and hotels, they don’t seem to know who you are unless you’re a member of their rewards program.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii].

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. The marketing potential of making such upgrades is becoming too great to resist. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40