Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. For brands, message relevancy and personalization are key to mitigating marketing fatigue. Consumers are open to more relevant messages.

Consumers 64

Consumers Survey Brands Marketing 64

SurveySparrow

JULY 31, 2023

Did you know that advances in artificial intelligence are changing the way brands gather and activate consumer insights? AI in market research has become a game-changer, empowering businesses to delve deeper into consumer behaviors, preferences, and motivations. Reports back this up.

Consumers 52

Consumers Marketing Social Media Analysis 52

2020 Research

OCTOBER 1, 2022

Understanding your customers is essential to creating a successful marketing plan. A strong consumer insights strategy enables you as a marketer to gain the critical customer knowledge you need before tackling your marketing strategy. How an effective consumer insights strategy builds trust with your target audience.

Consumers 52

Consumers Strategy Marketing Analysis 52

2020 Research

NOVEMBER 14, 2023

In the world of marketing, when companies introduce new products , change features, or update packaging of existing brands, we often seek to understand what motivates people to change their habits and behaviors. Understanding how, when, and where reminders are effective can inform marketing strategies. Our Experts are here for you.

Consumers 104

Consumers Social Media Advertising Strategy 104

DemandJump

JANUARY 24, 2020

It's about meeting consumers' needs, understanding what makes them tick, and speaking to them in the ways that make them want to engage. In order to do this, marketers turn to a variety of reports, surveys, and tools to understand one thing - consumer behavior. It's a marketer's gold.

Consumers 99

Consumers Marketing Survey Report 99

Optimove

FEBRUARY 23, 2023

If so, you might be suffering from marketing fatigue.  Marketing fatigue happens when consumers become overwhelmed or disengaged with marketing messages due to the volume or repetition of advertising. So, we surveyed 450 US consumers in January 2023 about marketing fatigue and bottom line.  Pick yours.

Consumers 52

Consumers Marketing Advertising Brands 52

Optimove

FEBRUARY 23, 2023

Almost eight in ten consumers (79%) unsubscribed from at least one retail brand in the past 90 days saying they were bombarded by marketing messages. The post 66% Of Consumers Want Fewer Marketing Messages: Optimove 2023 Consumer Marketing Fatigue Survey appeared first on Optimove.

Consumers 52

Consumers Marketing Survey Retail 52

BirdEye

SEPTEMBER 6, 2023

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. Table of contents Key Findings: How frequently do consumers shop locally?

Consumers 115

Consumers Report Multi-Channel Data 115

Optimove

FEBRUARY 23, 2023

The post Optimove Research: Consumer Marketing Fatigue appeared first on Optimove.

Consumers 58

Consumers Marketing 58

Optimove

OCTOBER 20, 2022

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

Customer relationships 52

Customer relationships Consumers Marketing Social Media 52

SAP Customer Experience

NOVEMBER 3, 2021

Consumer Products Marketing Transformation: Driving Breakthrough Growth Learn how consumer goods firms are building the marketing capabilities they need to reach and exceed their objectives in the challenging years ahead.

Consumers 63

Consumers Marketing Customer Experience Customers 63

Optimove

NOVEMBER 29, 2023

Why It Matters: The majority of today’s consumers are embracing the use of AI in marketing — which is great news for retailers. The future looks bright for AI-driven brand marketing, according to Optimove’s 2024 Consumer Perspectives on AI-Driven Brand Marketing Report. Of the 305 U.S.

Report 52

Report Consumers Loyalty Brands 52

Beyond Philosophy

FEBRUARY 1, 2024

Seven years is a long time relative to customer markets. Next, double-digit inflation in all areas of consumer goods has wreaked havoc on consumer spending habits. Moreover, those results will change over time, which tells you even more about the market. Consider the previous seven years and how they changed the world.

Consumers 78

Consumers Self Service Survey System 78

Middlesex Consulting

FEBRUARY 19, 2024

According to Investopedia, the term market research refers to “the process of evaluating the viability of a new service or product through research conducted directly with potential customers.” This […] The post Market Research Is Not a One-and-Done Process appeared first on Middlesex Consulting.

Marketing 78

Marketing Consulting Feedback Consumers 78

Optimove

APRIL 15, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams.

Marketing 59

Marketing Sports Multi-Channel CRM 59

Brandwatch CX

FEBRUARY 7, 2024

Unlock the power of digital consumer insights. Learn how to find valuable data online, turn it into actionable insights, and transform your marketing approa

Consumers 52

Consumers Data Marketing How To 52

Forrester's Customer Insights

FEBRUARY 21, 2024

Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools. But as new […]

Consumers 55

Consumers Tools B2C Marketing 55

DemandJump

DECEMBER 5, 2023

There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. B2B marketing focuses on regular communication to ensure the product is meeting expectations and fixing any issues that arise.

B2B 98

B2B Marketing B2C Meeting 98

Optimove

NOVEMBER 30, 2023

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Brands 58

Brands Report Marketing Consumers 58

West Monroe

FEBRUARY 18, 2024

While today’s rapidly evolving financial landscape has banks focusing on numerous priorities, consumer lending is experiencing significant shifts that demand immediate attention to manage current expenses and position for future growth.

Consumers 52

Consumers Technology Strategy Banking 52

Forrester's Customer Insights

NOVEMBER 8, 2023

Hindsight Is 20/20 — Foresight Is Priceless How consumers spend, and on what, is of great interest to us; in that data lies kernels of insights that enable brands to shape their marketing strategies to maximize profitable growth and boost total shareholder return.

Consumers 53

Consumers Brands Strategy Data 53

NetBase

AUGUST 28, 2020

The plant-based market is booming, and consumer intelligence is brands’ ticket to ride. Consumers attracted to the plant-based lifestyle have lots of questions that need answering. And savvy brands up to date on their consumer intelligence stand to reap rewards for their plant-based market innovations.

Consumers 52

Consumers Innovation Marketing Social Media 52

Forrester's Customer Insights

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

Technology 60

Technology Marketing Touchpoint Consumers 60

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 72

Marketing Survey B2C Loyalty 72

SmartMessage Blog

FEBRUARY 11, 2024

What is a Target Market? Target Market refers to a specific group of consumers at whom a company aims its products and services. Companies often conduct extensive research to identify the demographic, geographic, and psychographic characteristics of their target market. What is Market Segmentation?

Marketing 52

Marketing Return on Investment ROI Resources 52

SmartMessage Blog

FEBRUARY 11, 2024

What is a Target Market? Target Market refers to a specific group of consumers at whom a company aims its products and services. Companies often conduct extensive research to identify the demographic, geographic, and psychographic characteristics of their target market. What is Market Segmentation?

Marketing 52

Marketing Return on Investment ROI Resources 52

NetBase

JUNE 1, 2020

SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. And social listening is instrumental to uncovering foundational elements of marketing and media relations campaigns.

Consumers 64

Consumers Marketing Social Media Analytics 64

NetBase

JULY 28, 2020

But don’t take our word for it, we interviewed a couple of NetBase Certified Data Analysts from Doe-Anderson to share their experience around everything consumer and market intelligence has to offer. Heading Off a Crisis with Consumer Intelligence. And each use social analytics to inform leading company initiatives.

Consumers 52

Consumers Marketing Trends Analytics 52

Help Scout

AUGUST 22, 2023

Learn how customers buy with these 10 consumer behavior studies to help enhance your persuasion, influence, and marketing efforts. Read the full article

Consumers 76

Consumers Study Customers Marketing 76

CSM Magazine

JANUARY 8, 2024

Consumer services address our daily needs, such as food, leisure, and health. For those inclined toward people interaction and seeking a sought-after career with specialization opportunities, we advise them to study the consumer services field. Unlike customer service, consumers might not be direct buyers but benefit from support.

Consumers 52

Consumers Healthcare Social Media Exceptional Customer Service 52