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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation?

Loyalty 52
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Phone Calls: How to Improve Your Customer Relationship Management?

CSM Magazine

Personalizing customer support helps to meet consumer expectations and boost repeat sales. The scores can help an organization plan its training or rewards programs. This can ease pressure on the organization, especially during times of disaster recovery. Personalizing Customer Support. Conclusion.

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Consumer banking: money can’t buy loyalty

Currency Alliance

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40
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How Loyalty Coupons Can Help Your Business

CSM Magazine

These coupons help the sellers or the business owners increase their traffic, resulting in increased sales and revenues. Utilizing coupons and one-time-utilization offers can help you as business owners to establish a good relationship with the customers, improve awareness of your brand, and give a fast infusion of sales for your business.

Loyalty 52
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Are You Delighting Customers on an Emotional Level?

CSM Magazine

Recent research on consumer neuroscience explains the impact of consumer’s emotions on the effectiveness of advertising or customer interaction. It explains in detail how deeply the advertisement content or different modes of customer connections influence the emotional response of the consumer and their decision making.

CRM 98
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Overcoming the Great Resignation with Lessons Learned from CX Best Practices

CSM Magazine

For customers, you aim to deliver seamless digital journeys that can help customers navigate the digital sales cycle. It’s important to keep in mind that every emerging customer experience challenge we are trying to solve in the post-pandemic digital world reflects a similar employee experience challenge. Now for the good news.

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How To Maintain Strong Customer Engagement During COVID-19

CSM Magazine

It’s already challenging enough for businesses to keep afloat when consumers are predictable—and it’s even considerably more cumbersome to do so when the pandemic is changing the way people shop, dine, and live. With most consumers staying at home almost all the time, they’re likely to spend hours on their phones. Keep Your Lines Open.