CSM Magazine

MARCH 19, 2021

IRI , a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has acquired Intelligent Shopper Solutions (ISS). ISS is a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corporation.

Retail 52

Retail Consumers Loyalty Financial 52

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

JULY 13, 2022

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales.

Touchpoint 69

Touchpoint Customer Journeys Self Service Chatbots 69

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

CSM Magazine

MARCH 14, 2022

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. Customer-centricity is essential for companies since it drives a customer further down the sales funnel. Recommendations are what drive Amazon sales. Amazon’s personalization level.

Customer Centricity 98

Customer Centricity Examples Company Loyalty Programs 98

CSM Magazine

AUGUST 26, 2019

Create and maintain relationships with consumers that grow and thrive. You can use market research to improve customer experience and increase sales. . You cannot convince consumers to purchase products or services that they do not need. Approximately 90 percent of consumers become loyal to a brand during the first purchase.

Customer relationships 40

Customer relationships Sales Marketing Competitive Advantage 40

CSM Magazine

NOVEMBER 22, 2023

The Changing Landscape of Payments The payment landscape has witnessed a profound transformation driven by technology and evolving consumer preferences. Mobile wallets, payment apps, and contactless transactions have become the preferred method for many consumers. This shift is multifaceted and encompasses several key developments: 1.

Banking 52

Banking Financial Retail Loyalty Programs 52

Storyminers

AUGUST 21, 2018

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. If you want to reach an older generation, then a magazine geared toward that age group is a good choice. Take Out Print Ads. Engage Generations.

Customer Experience 124

Customer Experience Social Media Infographics Advertising 124

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Storyminers

AUGUST 21, 2018

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. If you want to reach an older generation, then a magazine geared toward that age group is a good choice. Take Out Print Ads. Engage Generations.

Social Media 100

Social Media Customer Experience How To Infographics 100

CSM Magazine

SEPTEMBER 4, 2019

Nine times out of ten, they will choose to direct their marketing efforts into preserving their present consumer base. Studies show that there is only a 5-20% probability that marketing efforts targeted toward gaining new buyers will convert into sales, while promoting to existing customers yields a 60-70% chance of generating profits.

Loyalty 55

Loyalty Loyalty Programs Social Media Advertising 55

CSM Magazine

JANUARY 18, 2022

Statistics show that about 58% of American consumers will switch companies because of poor customer service. Creating Engaging Customer Loyalty Programs. Therefore, as companies engage their loyal customers through such programs as discounts, coupon codes, or points upon making a purchase, both departments need to blend.

Customer Service 52

Customer Service Marketing Poor Customer Service Loyalty Programs 52

CSM Magazine

FEBRUARY 5, 2021

If you are trying to rebound after a lackluster 2020, you need to focus your attention on improving customer service to improve sales. A recent study found that 90% of American consumers claimed that customer service was something they considered before deciding to use a company again. Use Net Promoter Score Surveys.

Net Promoter Score 52

Net Promoter Score Customer Service NPS Loyalty Programs 52

CSM Magazine

SEPTEMBER 18, 2018

Viewers bring direct income in the form of ticket, souvenir, food, beverage, and other online and physical sales. According to Juniper Research , global mobile and wearable-device ticket sales are expected to reach $14 billion this year, making up 54% of total digital purchases for events and transportation. Personalize user offerings.

Loyalty Programs 56

Loyalty Programs Transportation B2C Sports 56

CSM Magazine

SEPTEMBER 8, 2023

As of 2022, global e-commerce sales surpassed $5.7 Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. Gamified Loyalty Programs The world loves games, and e-commerce is no exception.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

CSM Magazine

OCTOBER 25, 2023

Online stores give consumers an almost limitless choice of shops to purchase from, along with the convenience of home deliveries and often competitive pricing. Non-verbal communication is an essential skill for sales professionals. Loyalty Programs : Engaging customers with rewards, exclusive offers, and personalized deals.

Exceptional Customer Service 52

Exceptional Customer Service Retail Training Customer Service 52

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Loyalty members made up 44% of revenue despite only making up 21% of the client base’[ii].

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

ShepHyken

MAY 8, 2023

Customer Loyalty and Loyalty Programs- How it Helps a Business? My Comment: I’ve suggested many different articles on loyalty over the year. Here’s another that includes over 20 “topics” on the benefit of customer loyalty to a business. There’s something here for every company, from small to large.

Customer Service 12

Customer Service Loyalty Programs Loyalty Tips 12

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Partners enable two things, in your loyalty program: capturing data to identify the highly personal ‘something extra’ which incentivizes customers to shop your brand, rather than a competitor’s. The partner mix, therefore, must be revisited.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

CSM Magazine

MAY 24, 2021

It’s already challenging enough for businesses to keep afloat when consumers are predictable—and it’s even considerably more cumbersome to do so when the pandemic is changing the way people shop, dine, and live. With most consumers staying at home almost all the time, they’re likely to spend hours on their phones. Keep Your Lines Open.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

ProProfs Chat

JULY 30, 2021

McDonalds saw an increase in sales of 5.5% Consumers consider different aspects of your brand like quality, value, website responsiveness, values, and so on to form an opinion about your brand. (a) Because of this Fortune Magazine has rated Starbucks as the 6th most desired company. in the Q4 of 2018. Source: Investopedia ).

Brands 111

Brands Net Promoter Score Social Media e-support 111

C Space

JULY 21, 2020

eBay reported strong results in its more recent quarter thanks to a boost from Covid-spooked consumers shopping online, but the classified business suffered because the pandemic forced the shuttering of thousands of car dealerships. Motorway.co.uk , another used car marketplace, said it had enjoyed record sales of as much as £1.6m

Brands 52

Brands Transportation Sales Innovation 52

ProProfs Chat

JUNE 30, 2020

Create better customer loyalty programs. Books on Building Customer Loyalty. Do you know that 53% of consumers said they would be more likely to consider brands that are transparent on social media for their next purchase, while a lack of transparency might lead 86% to purchase from a competitor? The Loyalty Effect.

Customer Service 85

Customer Service Handbook Customer Satisfaction Loyalty 85