article thumbnail

An Exploding Stove, Epic Hold Music, and AI that Measures Consumer Emotion

Chadwick Martin Bailey

Emotion is a powerful motivator—arguably THE most powerful motivator—and can make or break a consumer relationship. So this story speaks to the power of music to tame the angry consumer—but, more broadly, it’s a study in the importance of understanding and actively managing consumers’ emotions. Consumers are people.

article thumbnail

People hate servicing their cars, but it doesn’t have to be that way

Alida

That’s one of the startling findings in the first annual Mobility Study , a report on changing automotive consumer preferences. A Consumer Reports survey , for instance, found that independent repair shops outscored dealership service departments for satisfaction, price quality, courteousness of staff and on-schedule work completion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing is Morphing. Insight Departments Must Evolve Too

Maru Group

These leading companies are moving away from having a Chief Marketing Officer in an effort to have a more interconnected relationship with the consumer. This fed a thirst for consumer data and proved the value of survey research. They have also developed the Invest in Insights Handbook. of the handbook.

article thumbnail

How Customer Onboarding Can Help Improve Loyalty

Joe Rawlinson

Yet, over 71% of customers surveyed by the researchers said that these programs do not really engender loyalty. Consumer product manufacturers include manuals and tech-specs handbooks for new users to read and get acquainted with their new purchase. Onboarding a new customer can consume a lot of time and resources.

Loyalty 88
article thumbnail

4 Easy Steps for Building an Internal Knowledge Base

Comm100

Like digital libraries, external knowledge bases empower customers to take matters into their own hands by making popular topics easily searchable and consumable. Customer satisfaction surveys – Customer satisfaction surveys can be telling of both customer and agent pain points.

article thumbnail

The Marketing Mix: Understanding the 4Ps of Marketing

SurveySparrow

They are the following: Consumer wants and needs, Cost, Convenience and Communication. They offer a much more consumer-based perspective on the marketing strategy. Survey tool like SurveySparrow offers engaging, easy-to-use surveys to cater to your need. What are the 4Ps and 4Cs of marketing. You can try it now for FREE!

article thumbnail

40 Best Customer Service Books We’d Recommend to Support Operators

ProProfs Chat

The Service Culture Handbook. This customer service culture handbook is a step-by-step guide for its readers to create a customer-focused culture in the company. Do you know that almost 52% of consumers are willing to spend more money on quick and effective customer experience? The Customer Success Professional’s Handbook.