Building a Better Loyalty Program (and the Reward for Getting It Right)
BlueOcean
DECEMBER 13, 2022
Gas, grocery, fashion, technology… and probably more. Salesforce research says consumers like us belong to 4.3 loyalty programs on average. And it pays–according to Bond, “Brands showing reciprocity saw a lift in monthly brand spend ($26 lift among loyalty program members) and credit card spend ($50 lift among cardholders).”.
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