BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

InMoment XI

JANUARY 4, 2024

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today.

Retail 260

Retail Customer Experience Effort Score Social Media 260

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. So who does it best?

Entertainment 46

Entertainment Social Media Report Industry 46

Maru Group

OCTOBER 19, 2022

By Maru Entertainment & Technology | September 6, 2022. Free streaming channels—in industry parlance, FAST (Free Ad-Supported Streaming TV)—are one of the hottest topics in the entertainment business. This creates a quandary for market research companies. FAST market. Yet FAST is a tough topic to measure.

Entertainment 75

Entertainment Marketing Sports Video 75

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. So, who does it best?

Entertainment 40

Entertainment Social Media Report Industry 40

ThriveableBiz

NOVEMBER 13, 2023

Insights vs Facts: What's the Difference for Business Marketing? In popular usage Insights is often a substitute term for Marketing Research. Large amounts of research for marketing are about collecting Facts. Marketing has to connect with people on a range of emotions. We all do it! Fair enough.

Marketing 52

Marketing Entertainment Social Media Course 52

AWS Machine Learning

OCTOBER 27, 2023

Enterprises are using generative AI specifically to power their marketing efforts through emails, push notifications, and other outbound communication channels. Gartner predicts that “by 2025, 30% of outbound marketing messages from large organizations will be synthetically generated.” Grab the popcorn because you’re in for a treat!

Marketing 88

Marketing Travel e-support Entertainment 88

Oracle

JULY 7, 2020

With so many more people at home working, studying, and finding entertainment across devices, the way consumers are behaving and interacting with brands is changing. Here are 3 key areas where consumer behavior is shifting, and how you can modify your strategy to accommodate. Consumer spending centers on essentials.

Consumers 98

Consumers Entertainment Fashion Ecommerce 98

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. to keep entertained and occupied.”[ii].

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

West Monroe

FEBRUARY 13, 2024

Under Don’s leadership, Satisfi Labs has seen significant growth in the sports, entertainment, and tourism sectors, receiving investment from Google, MLB, and Red Light Management. According to a study by creditcards.com, consumers spent $56 billion on attending sporting events over the last year. Does that number shock you?

Sports 98

Sports Tourism Entertainment Technology 98

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. CMOs become customer-obsessed.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. A recent Birdeye study highlights that almost half of consumers search for healthcare providers online, revealing a crucial opportunity. Table of contents Why do chiropractors need marketing?

Marketing 58

Marketing Social Media How To Healthcare 58

CSM Magazine

APRIL 20, 2021

After the COVID-19 pandemic, consumer habits have transformed significantly. Social distancing and stay-at-home regulations have forced whole consumer segments to shop differently. A few months into COVID-19, consumer shopping online has increased across different sectors. What Are Consumer Insights?

Consumers 52

Consumers Advertising Trends Entertainment 52

NetBase

APRIL 27, 2020

Connecting businesses to consumers on an emotional level, memes have the ability to showcase a sense of humor, and most importantly right now, show solidarity. Envision memes as little crumbs that your company can follow to stay on top of how your consumers feel about important topics, and your brand. COVID-19 Meme Messaging.

Culture 63

Culture Consumers Social Media Entertainment 63

Optimove

NOVEMBER 15, 2022

As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. In marketing it’s always a good idea to start with the customer and personalize every possible touchpoint. The result? Tip #5: Make it social.

Tips 59

Tips Gamification Engagement Marketing 59

delighted

JUNE 3, 2021

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. However, this decrease in spending did not affect all retailers equally.

Omni-Channel 100

Omni-Channel Retail Consumers Trends 100

TechSee

MAY 15, 2018

All eyes were on the smart home market in 2017. Tech giants are all clamoring to get in on the action with Google Home , Apple HomeKit , Amazon Echo and Samsung SmartThings creating buzz, and new smart devices flooding the market at a dizzying rate. While the connected home market is growing steadily, it certainly has not exploded.

Analysis 111

Analysis Marketing Self Service Wireless 111

Maru Group

NOVEMBER 12, 2020

Maru/Matchbox’s market research technology and media teams have been tracking streaming service trends over several years , but as the market has matured and consumer demand has increased during the pandemic, we decided to take a fresh look at where the streaming market is heading and how consumer behaviors may be shifted over the long-term.

Consumers 52

Consumers Entertainment Video Trends 52

NetBase

MARCH 27, 2020

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. And with the Dietary Supplements Market to reach 210.3 And they noticed a theme among consumers: Keto. billion in 2024.

Ecommerce 52

Ecommerce Brands Marketing Social Media 52

DemandJump

DECEMBER 4, 2020

As today’s consumer looks to the internet for work, research, and entertainment, it’s easy to see opportunities at every corner of the digital world.

Entertainment 93

Entertainment How To Marketing Consumers 93

Confirmit

APRIL 19, 2020

History shows that every major crisis involving economic uncertainty – the Spanish Flu, World Wars, the Great Depression, and 2008’s Great Recession – has changed consumer behavior. What long term changes can we expect in consumer expectations? These are questions, however, that Market Research can answer.

Marketing 78

Marketing Survey Entertainment Hospitality 78

C3Centricity

JUNE 28, 2018

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6 And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6

Marketing 149

Marketing Analysis Brands ROI 149

C3Centricity

JUNE 28, 2018

And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6 A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget?

Marketing 136

Marketing Analysis Brands ROI 136

Maru Group

AUGUST 31, 2022

By Maru Entertainment & Technology | August 31, 2022. Maru’s Entertainment and Technology team found that one in four adults were somewhat (11%) or very (14%) likely to place a bet on at least one game in the opening week. Interest is driven by younger consumers. For advertisers, there is a potential upside to this.

Sports 72

Sports Entertainment Advertising Study 72

NetBase

DECEMBER 30, 2019

Influencer marketing is amazing for brands – and is a tactic this is potentially about to experience an upheaval. The eBoy and eGirl anti-everything influence on consumers is growing, but your brand may not be seeing it yet. The post The eBoy and eGirl Anti-Everything Influence on Consumers appeared first on NetBase.

Consumers 60

Consumers Fashion Analytics Entertainment 60

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result?

Entertainment 52

Entertainment Sports Financial Effort Score 52

C3Centricity

NOVEMBER 4, 2019

Marketing is an old profession. But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. Consumers no longer appreciated being interrupted in their daily lives, if they ever did! They understand a lot more about “marketing” than they used to.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

QuestionPro Audience

JANUARY 3, 2017

In order to best accommodate travelers, airlines offer several additional services where travelers can upgrade their seats, access airline exclusive lounges, and purchase in-flight food and entertainment. qSample conducted a study with its general consumer panel to understand travelers’ spending habits. Select your respondents.

Airlines 150

Airlines Loyalty Brands Industry 150

Currency Alliance

OCTOBER 12, 2020

Today, I am not going to teach you the basics of loyalty marketing. Markets evolve because they are ecosystems. Innovation in markets has been going on for centuries. So, now let’s zero-in on loyalty marketing. You might know that prior to the 1980s, consumer demand for products typically exceeded supply.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Horizon CX

DECEMBER 1, 2023

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

Alida

OCTOBER 4, 2016

In one breakout session, Molly Schmied, director of market research and insights at the Ohio State University, and Jason Minser, director of customer research at the Washington Metropolitan Area Transit Authority, joined Kelly Gartshore, Vision Critical VP of customer success, to discuss new ways of increasing community engagement.

Engagement 250

Engagement Strategy Entertainment Exercises 250

Maru Group

AUGUST 4, 2022

By Maru Entertainment & Technology | August 4, 2022. The recent announcement from Samsung that its 2022 line of Smart TVs now have the capability for owners to cloud game on various services, including Xbox Game Pass Ultimate, represents a new stage in the development of cloud gaming as a mainstream consumer offering.

Entertainment 76

Entertainment Comparison Loyalty Groups 76

Merkle

MARCH 8, 2022

Most marketers can agree that personalization is critical in today’s advertising. Consumers expect brands to know who they are, and personalized approaches help marketers spend ad dollars wisely. However, the entertainment vertical, especially in television, has unique nuances and challenges to navigate.

Strategy 52

Strategy Entertainment Advertising Consumers 52

TechSee

JANUARY 2, 2019

Opening on January 8 in Las Vegas at the Sands, Level 2, Halls A-D , the CES Smart Home marketplace will feature the latest innovative tech from vendors offering everything from security monitoring to smart appliances, lighting, window coverings, irrigation, entertainment systems and more. Monday, January 7. 1:30 – 2:00 PM. 3:30 – 4:30 PM.

Innovation 174

Innovation Entertainment Knowledge Base Technology 174

ThriveableBiz

JUNE 13, 2018

Because marketing has moved on from shouting one-way messages. While as consumers, we’ve actually gone back to our primal need for two-way conversations with a brand. We inform, entertain […]. The post Day 4 World Cup Fever Marketing Tips appeared first on Cliizii.

Tips 40

Tips Marketing Entertainment Consumers 40

Think Customers

OCTOBER 5, 2020

Marketers are eager to engage TikTok’s rapidly growing audience but like any platform, there’s an art and a science to creating content that will resonate on the video app. What makes TikTok such a compelling platform for consumers and marketers? It’s extremely entertaining. Compelling is a good word for it.

Marketing 52

Marketing Strategy How To Omni-Channel 52

SurveySparrow

NOVEMBER 26, 2019

When such days are upon us, our marketing team here at SurveySparrow resorts to some of the best ‘to-the-point’ quotes that pack a punch to arouse the desire and energy to do something great! We have curated a list of the most inspiring marketing quotes to bring out the best of the marketer in you. Marketing is about values.

Marketing 90

Marketing Social Media Advertising Brands 90