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What is Customer Effort Score (CES) & How to Measure It?

Retently

Former CEB Global’s research (now part of Gartner), explained that the level of effort consumers put into interacting with a brand has a direct impact on loyalty levels. In fact, according to CEB Global, it seems that around 96% of consumers that reported having difficulty solving a problem were more disloyal. CES Survey Types.

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Best Practices for Conducting an In-App NPS Survey

Retently

Are you leveraging the full potential of the in-app NPS survey to tap into customer feedback? Discover the effectiveness of in-app NPS surveys in capturing customer sentiment and learn best practices for embedding them into your digital platform for more meaningful insights that drive growth. Monitoring NPS scores is key.

NPS 78
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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do.

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An In-Depth Comparison of Product Reviews and NPS Surveys

Retently

Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data. Product Reviews vs. NPS Surveys: Key Differences Both product reviews and NPS surveys provide valuable insights into how consumers perceive a company’s products.

NPS 143
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What is tNPS? Understanding Transactional NPS

Lumoa

Consumers today are more vocal than ever, and they’re not afraid to voice their opinions. One tool businesses can use to capture valuable insights is the transactional Net Promoter Score (tNPS). One tool businesses can use to capture valuable insights is the transactional Net Promoter Score (tNPS). Key Takeaways.

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A Comprehensive Guide to 5-Star Surveys

Retently

While talking to every customer personally is almost impossible, CX surveys take this function on. Still, although 71% of consumers expect a personalized experience, most of them are unwilling to spend time responding to an endless stream of questions. What is a 5-star survey? So, what are some good survey questions to ask?

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5 Ways to Leverage Net Promoter Score to Boost Customer Retention

InMoment XI

One user engagement strategy you can use to boost your customer retention is to make use of the Net Promoter Score (NPS) system. What Is Net Promoter Score? NPS is a metric designed to measure customer experience. Then, customers are asked to explain in their own words why they chose the score they did. Detractors.