ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omni-Channel Brands 72

Influitive

FEBRUARY 26, 2020

Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive.

Loyalty Programs 66

Loyalty Programs B2C B2B Loyalty 66

Forrester's Customer Insights

MAY 19, 2023

Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]

Loyalty Programs 26

Loyalty Programs Loyalty B2C Consumers 26

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omni-Channel Advertising 49

Optimove

JUNE 22, 2023

So for example when a customer walks through the very department where their online ‘wish-list’ sneakers are on sale, a timely, unmissable discount via push notification would be the perfect trigger action. ” Loyalty programs : Geofencing can be used to reward customers who frequently visit specific locations.

Technology 98

Technology Customer Engagement Engagement Loyalty Programs 98

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. One year ago, there might have been 2 people in 50.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Gamification Consumers 53

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Currency Alliance

MAY 9, 2017

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. Most consumers and merchants now realize that actual benefits are far from their expectations.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

NOVEMBER 22, 2016

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. Most consumers and merchants now realize that actual benefits are far from their expectations.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Michelli Experience

OCTOBER 24, 2017

“Where Has All The Loyalty Gone? A long, long time ago (20 years) in a galaxy far, far away (actually main street USA) customers were basically loyal to brands. Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. The Erosion of Loyalty. – Long Time Passing”.

Loyalty 157

Loyalty Consulting Loyalty Programs Groups 157

Retently

APRIL 5, 2024

A memorable retail customer experience leads to higher satisfaction, repeat business, and word-of-mouth recommendations. Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location.

Retail 78

Retail Engagement Strategy Customer Experience 78

CSM Magazine

OCTOBER 4, 2023

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?

Loyalty 59

Loyalty How To Banking Airlines 59

SmartMessage Blog

JULY 13, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

Ecrion

SEPTEMBER 3, 2020

How to Boost Digital Customer Engagement | Measuring Digital Customer Engagement. Customer engagement has always been a key element of any business marketing strategy. However, the digital age has made it easier and more important to engage with customers in positive ways. Newsletters.

Customer Engagement 98

Customer Engagement Engagement Social Media Touchpoint 98

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D., Use the Data.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

ShepHyken

FEBRUARY 18, 2024

Exploring Customer Loyalty and Retention by Vijay Iyer (Total Retail) Effective customer retention extends beyond product or service quality, emphasizing ongoing customer engagement post-purchase. While subscription models play a role, a crucial strategy involves identifying customer interests.

Customer Service 60

Customer Service Net Promoter Score Loyalty Programs Gamification 60

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Experience Investigators by 360Connext

NOVEMBER 13, 2014

The latest Retail Customer Experience report, Retail Future Trends 2015 , highlights how both consumers and retailers are feeling about trends in retailing. The survey results from consumers highlighted what customers are really seeking. Want to appeal to consumers in retail? I find this compelling.

Customer Confidence 279

Customer Confidence Report Loyalty Programs Retail 279

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Loyalty Programs Travel 52

ShepHyken

APRIL 25, 2022

Consumers Prefer Traffic Jams Over a Bad Customer Experience by Retail Customer Experience. Retail Customer Experience) More than half, 60%, of consumers would rather sit in a traffic jam than have a poor customer experience, according to a Telus International survey. Customer Loyalty.

Customer Service 64

Customer Service Loyalty Programs Loyalty Competitive Advantage 64

Optimove

OCTOBER 5, 2023

They see the need as our survey of consumers regarding marketing fatigue revealed that two-thirds of consumers (66%) want fewer marketing messages, and 27% feel they are bombarded by marketing messages. 79% of consumers in our 2023 Marketing Fatigue survey said they unsubscribed from retail brands in the past three months.

Marketing 119

Marketing Loyalty Survey B2C 119

CSM Magazine

MAY 24, 2021

It’s already challenging enough for businesses to keep afloat when consumers are predictable—and it’s even considerably more cumbersome to do so when the pandemic is changing the way people shop, dine, and live. Reinventing Customer Engagement. It’s time that you reevaluate your bond with your customers.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

Think Customers

OCTOBER 21, 2014

Over the years, loyalty programs and strategies have evolved to reflect consumer behaviors. But, as the competition within various markets becomes increasingly fierce, cultivating said loyalty has become more challenging than ever. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Loyalty 88

Loyalty Strategy Engagement Loyalty Programs 88

ShepHyken

DECEMBER 7, 2020

Six Steps for Improving Customer Engagement and Loyalty by Genelle Kunst. Chain Store Age) Establishing a loyalty program is a fundamental first step to improving customer loyalty. However, there are other key strategies that can help improve customer engagement and retention.

Customer Service 145

Customer Service Self Service eBook Loyalty Programs 145

CSM Magazine

AUGUST 4, 2022

Over the past two years, retailers have invested a significant amount of time and money to create exceptional digital experiences as consumers embraced a new way of interacting with their favorite brands. Digital experience is very important to this group and rates second only to price as the biggest driver of customer satisfaction.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

Strativity

MAY 25, 2023

With rising interest rates, inflation, and softening consumer spending, restaurateurs are facing challenges like those experienced during peak pandemic levels, but food delivery apps are no longer the boon they once were. Understand the experience your customers are hungry for. Match your value proposition to consumer appetites.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

SurveySparrow

JULY 23, 2023

Final Thoughts What are Customer Experience Trends? Customer experience (CX) trends are patterns or shifts in consumer behavior and preferences that significantly impact how businesses interact with their customers. Top 10 Customer Experience Trends 1. Why are Customer Experience Trends Relevant?

Trends 52

Trends Self Service Customer Experience Omni-Channel 52

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base.

Examples 98

Examples Strategy Marketing Social Media 98

SurveySparrow

JANUARY 7, 2021

Whatever situation your customer faced, the value of providing a great customer experience hasn’t changed a bit for businesses. In fact, brands started to put more attention on improving their customer engagement. According to Salesforce, 80% of consumers said, the experience is as important as products. .

Customer Engagement 52

Customer Engagement Engagement Chatbots Effort Score 52

Optimove

DECEMBER 28, 2023

Our research reveals that 63% of consumers say they can identify when marketing AI is at play. Rather than concealing this fact, leverage your customers’ enthusiasm for AI by highlighting how it enhances the customer experience. Monitor and Adapt to Trends  Stay vigilant about market trends and consumer behaviors.

CRM 69

CRM Marketing Social Media Analysis 69

SurveySparrow

FEBRUARY 22, 2024

This not only helps in retaining customers but also turns them into advocates for your brand. Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. This consistent engagement keeps your brand on customers’ minds.

Customer Retention 52

Customer Retention Software Gamification e-support 52