SmartMessage Blog

JULY 13, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Optimove

JUNE 22, 2020

The problem is, most customer data platforms (CDPs) only provide basic testing and optimization tools that do not scale or ensure personalized and consistent omnichannel customer experience (CX). This brand reduced CAC by 75% and customer churn by 32%, all while increasing average customer LTV by 12%.

Customer Retention 52

Customer Retention Loyalty Data Loyalty Programs 52

Grade.us

MAY 9, 2017

Loyalty deserves to be rewarded. Especially when that loyalty is what keeps a business afloat. There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. Win-win situation.

Loyalty Programs 38

Loyalty Programs Loyalty System Rewards Programs 38

Customer Guru

JUNE 12, 2018

As Heather Williams, the American singer-songwriter, said, Revolve your world around the customers and more customers will revolve around you. Building customer loyalty is a worthy investment for every startup. New business success is highly dependent on the satisfied and happy customer. Zig Ziglar. Do let us know.

Loyalty 114

Loyalty Loyalty Programs Social Media Feedback 114

CSM Magazine

MAY 3, 2021

Studies have found that more than 90% of consumers are more likely to buy from an authentic brand than a potentially dishonest one. Even if you are selling heavily discounted products, your customers will still expect value for money. It only takes one bad experience to put a consumer off a brand for life.

Ecommerce 52

Ecommerce Loyalty Tips Loyalty Programs 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base.

Examples 98

Examples Strategy Marketing Social Media 98

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. Experts agree that it can be challenging to engage your customers with your brand. It is even harder to build consistent loyalty throughout your customer base.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

Amity

SEPTEMBER 19, 2018

To be specific, it is estimated that customers, who had bought from you 2 times before, convert (make a store purchase) 9 times more often than those who were your first time buyers. On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

ModSquad

AUGUST 6, 2019

From more TV shows than one could watch in a lifetime to thick restaurant menus that rival the heft of an epic novel, today’s consumers have more options than ever before. Make sure you’re on the path to a loyal customer base by implementing these tactics. Smart businesses make the most of customer surveys.

Loyalty 70

Loyalty Customer Service Social Media Loyalty Programs 70

Currency Alliance

DECEMBER 15, 2017

Customers are changing rapidly. Their ever-rising expectations mean that focusing on a loyalty strategy based on price and transactions alone is no longer enough: it will only produce a race to the bottom on price and once someone beats you on price, most customers will switch. The two types of loyalty.

Loyalty 40

Loyalty Loyalty Programs Customer Experience Social Media 40

BirdEye

OCTOBER 19, 2023

Grow your customer base with email marketing 5. Develop a loyalty program 10. Engage customers with SMS marketing Interested to know the actionable to-dos to make sure you get optimal results? Optimize content for search engine Did you know up to 91% of consumers use a search engine to learn about a new business?

Marketing 63

Marketing Strategy Social Media Multi-Channel 63

Retently

JUNE 28, 2022

Net Promoter Score® lets you measure and analyze customer satisfaction to learn more about what people like (and dislike) about your product or business. It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction. Actually, 58.7%

NPS 148

NPS Net Promoter Score Feedback Case Study 148

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Win the Customer

AUGUST 9, 2016

This year, the number of people using a third-party, touch-based system to make payments on their smart devices will increase 150 percent, according to Deloitte Global. It seems consumers are quickly adapting to mobile payment systems in droves, but many companies have neglected to keep pace. Streamlined Loyalty Programs.

Consumers 52

Consumers Loyalty Programs Loyalty Retail 52

Currency Alliance

DECEMBER 13, 2017

However, what isn’t being discussed so much is what GDPR means for customer loyalty. After all, GDPR is all about customers taking control of their data. And a customer signing up to a loyalty program is one of the most common ways for them to hand over their data to the merchant.

Loyalty 40

Loyalty Loyalty Programs Travel Customers 40

BirdEye

AUGUST 7, 2023

Build trust: Consumers have trust issues with auto repair shops without significant social proof and positive customer reviews. Customer loyalty: A big part of auto repair shop marketing involves turning first-time customers into long-term advocates. Benefits of implementing a loyalty program A.

Strategy 52

Strategy Sales Marketing Social Media 52

CSM Magazine

NOVEMBER 22, 2023

In this article, we will delve deeper into the multifaceted role of Paysafe cards in businesses, exploring how they enhance accessibility, security, and international expansion while redefining the way companies engage with a diverse customer base. This inclusivity can help businesses tap into a broader and more diverse customer base.

Banking 52

Banking Financial Retail Loyalty Programs 52

SurveySensum

JULY 26, 2023

It’s like a game of “now you see them, now you don’t” with customers jumping ship to competitors in the blink of an eye if they don’t feel valued and satisfied. It is far more expensive to acquire new customers than to retain existing ones and brands understand that. But why is that a big issue?

Customer Retention 52

Customer Retention Retail Strategy Social Media 52

TechSee

JANUARY 7, 2020

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Enhancing customer retention in the telecom industry. To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

SurveySparrow

FEBRUARY 22, 2024

This not only helps in retaining customers but also turns them into advocates for your brand. Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. This consistent engagement keeps your brand on customers’ minds.

Customer Retention 52

Customer Retention Software Gamification e-support 52

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40

Loyalty Marketing Loyalty Programs Brands 40

SurveySensum

SEPTEMBER 6, 2023

On the other hand, advocates take brand loyalty to the next level. These customers are not just happy; they are thrilled with your offering. This approach not only gets you more reviews but also builds customer loyalty , enhances your online reputation, and attracts new customers.

NPS 52

NPS Brands Social Media Net Promoter Score 52

SurveySparrow

SEPTEMBER 22, 2022

In case you’re not familiar, NPS is a metric that measures customer satisfaction and loyalty. It’s calculated by asking customers how likely they are to recommend a company’s products or services to a friend or family member on a scale of 0-10. Apple has the most loyal customers: Here’s why!

NPS 59

NPS Net Promoter Score Industry Effort Score 59

ModSquad

AUGUST 6, 2019

From more TV shows than one could watch in a lifetime to thick restaurant menus that rival the heft of an epic novel, today’s consumers have more options than ever before. Make sure you’re on the path to a loyal customer base by implementing these tactics. Smart businesses make the most of customer surveys.

Loyalty 40

Loyalty Customer Service Social Media Loyalty Programs 40

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Points alone don’t earn much loyalty.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Win the Customer

DECEMBER 19, 2022

This visual appeal not only enhances the overall dining experience but also encourages customers to explore new and exciting menu items. Customization and Accessibility Digital menus allow for dynamic customization based on factors like dietary preferences, allergies, and portion sizes.

System 52

System Loyalty Programs Wait Times Technology 52

Optimove

JUNE 22, 2023

By utilizing these tiny devices, brands can deliver highly targeted, valuable content and offers to customers based on their location and preferences: In-store navigation: Beacons can be used to provide customers with indoor navigation support, helping them to find products and get around the store more easily.

Technology 52

Technology Customer Engagement Engagement Loyalty Programs 52

Currency Alliance

OCTOBER 11, 2018

By owning this more complete customer journey, the hotel has the opportunity to deliver better experiences and to earn greater guest loyalty. Koridor enables customers to virtually tour and select their own rooms, and the Hilton mobile app helps guests avoid lines, reduce check-in times or access complementary services.

Hotels 40

Hotels Hospitality Loyalty Travel 40

ShepHyken

DECEMBER 9, 2022

Brand expectations are the standards that your customers expect you to meet. They’re based on your brand’s promise, and they’re influenced by customer perceptions of your brand. . It’s important to note that brand expectations can vary depending on your industry, your customer base, and other factors.

Customer Journeys 122

Customer Journeys Brands Sales Contact Center 122

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Finance teams do not particularly enjoy the first two to three years of most customer experience initiatives, but it is not too long before they are raving fans.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

BirdEye

NOVEMBER 20, 2023

Referral marketing is a strategy that encourages existing customers to refer new ones to your business. It’s an organic way that leverages the power of word-of-mouth — the most credible form of advertising — to grow your customer base. Yotpo Yotpo leverages customer reviews to boost referral efforts.

Software 63

Software Marketing Multi-Channel e-support 63

2020 Research

SEPTEMBER 1, 2022

In times of recession, it’s important to know how to keep your business afloat and your customers happy. Consumers will set stricter boundaries for themselves when it comes to their purchasing habits. Branding is how you build trust with your consumers and achieve loyalty, which is especially crucial during recessions.

Brands 52

Brands Banking Advertising Loyalty 52

SurveySensum

DECEMBER 22, 2022

And yet, it has the most loyal customer base. . – Well, one thing that Zara does is, it knows what to focus on and how to make its customers happy. That’s why they take customer feedback SERIOUSLY. . Voice of Customer (VOC) – Brief. Gather comprehensive customer insights from multiple channels .

Customer Retention 52

Customer Retention Customer Success Loyalty Programs Social Media 52

ShepHyken

JANUARY 22, 2023

13 ways to retain existing loyal clients—no matter what the market climate by Fast Company Executive Board (Fast Company) Reassuring your customer base that you value their business and want them to succeed—whether they’re up or down—is what really matters and builds better partnerships. It’s a win-win.

Customer Service 48

Customer Service Self Service Contact Center Loyalty 48

SurveySensum

JULY 13, 2023

In today’s competitive retail landscape, customer experience has emerged as an important factor that can either make or break a business. Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business.

Retail 52

Retail Survey Tools Customer Experience 52