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A Guide to NPS for Brand Management and Customer Success Consultants

Retently

If you’re part of a brand management or customer success consultancy, Net Promoter Score® could be the all-in-one customer satisfaction metric you’ve been looking for. It’s short and simple, built around a one-question survey. Understandably, responding to surveys often can “burn out” customers and reduce your average response rate.

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Cleaning a Toilet vs. Calling Customer Support: 3 Factors Impacting the Customer Experience

InMoment XI

Shep Hyken, a well-known customer service consultant, recently shared that 42% of people would rather clean a toilet than call customer support. The other reality is that consumers want to interact with a live person. According to CDP.com, 64% of consumers say access to live people would significantly improve customer experience.

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The Ins and Outs of Omnibus Surveys

2020 Research

An omnibus survey might be the solution for you. An omnibus survey is a quantitative research method that collects data on behalf of several companies by sending out surveys at pre-determined, regular intervals (such as every Tuesday and Friday). All the questions are combined into one survey that’s sent to the same respondents.

Survey 52
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How to Select the Best Customer Experience Management Software

InMoment XI

Consumers are more likely to become repeat customers if they have great experiences. You don’t want a partner who can only do surveys or contact center optimization, you want a partner who will give you an end-to-end look into the customer journey. Who Specifically Will Provide Implementation and Strategic Consulting Services?

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Market segmentation is a research strategy that separates different consumers in order to study their preferences, needs, and perspectives in order to optimize business practices, products, and experiences. This segmentation recognizes that consumers’ needs, preferences, and behaviors may vary depending on where they live.

Marketing 260
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The Top 5 Survey Solutions for Enterprises

SurveyGizmo

Finding the right survey solution for your enterprise is as much about knowing what you want to do with surveys as understanding how to navigate your internal approval processes. Most survey solutions will help you with a simple poll of how people feel or help you build a form to find out what people want to eat.

Survey 98
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How Do Consumers Feel About Artificial Intelligence?

Oracle

Imagine: in a few years, consumers will be talking to robots on a regular basis. Just take a look at today’s popular consumer devices—Siri, Alexa, and even Google’s new AI assistant with a voice that is almost indistinguishable from a human’s on the phone. Are consumers finding information that they need faster?