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How to Create a Voice of Customer Template for Your Business

Lumoa

One of the best analysis techniques available is the voice of customer (VoC) template. It will help you gather valuable feedback, identify customer pain points, and work towards better solutions. This article will explain what VoC is, how to use it, and tips on creating your own voice of customer template for your business.

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The Channel-less Approach Versus The Omnichannel Approach

Second to None

Most customer experience professionals are familiar with the omnichannel strategy ; one which strives to create a fluid experience across all channels and platforms by utilizing centralized customer data and tracking previous interactions. Reducing Customer Effort. What is the Channel-less Approach?

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Is your omnichannel strategy customer-centric or self-centric?

OpinionLab

Omnichannel is an area where many organizations have been investing time and money over the last few years. By enabling seamless communication across online and offline channels, omnichannel strategies should equally benefit both companies and their customers. Once I was there, its omnichannel approach sent me a targeted ad.

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Raiders of the Lost Omnichannel Experience

OpinionLab

The reason I’m telling you all this, besides the fact that I love the movie and talk about it every chance I get, is that Indy’s non-impact on the final outcome of the film is eerily similar to an experience I had recently with a prominent omnichannel retailer. So how do you deliver great omnichannel CX?

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Feedbackly + Aiwifi: Turning WiFi networks into powerful feedback touchpoints

Feedbackly

On the other hand aiwifi’s technology added to Feedbackly’s CXM software, makes it possible to businesses collect feedback even more effectively over a WiFi connection. Surveying your guests over a WiFi connection saves your time and makes it easy for you to interact with them.

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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 1] 

Lumoa

That’s what we asked each of them: How do you see the future of customer experience?? What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018?? Some hints: big data, omnichannel, personalisation, AI and organizational culture. Customers want unique, special and innovative.

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When did listening to customers become so complicated?

OpinionLab

To get an idea of how your store experience was perceived by your customers, it was easy to add a survey link to your store receipt. What happened to the days when you got to decide when, where and how Voice of Customer flowed into your organization? The empowered customer happened.