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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

That you get points for using my name … That if you have a customer loyalty program, you get more points for asking me for my membership card so you can check to see if I can get a discount… But, I’ll tell you what makes the real difference. That you look into my eyes and connect with me, even if only for a seconds.

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Build an Empowered Team with A well- defined Customer Service Philosophy

ProProfs Chat

The second approach makes the customer feel valued and, thus, is a great way to pave your way into ensuring customer loyalty. With the above examples, it is clear that having a customer philosophy is essential in building a bond for life with your customers. . So, how do you create a good customer philosophy? .

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Book Review: The Endangered Customer by Richard. R. Shapiro

Maz Iqbal

In this book Richard set out a 3 step model (the greet, the assist, the leave-behind) for making a human connection with customers through every customer interaction. I enjoyed reading Richard Shapiro’s first book: The Welcomer’s Edge.

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Book Review: The Endangered Customer by Richard. R. Shapiro

Maz Iqbal

In this book Richard set out a 3 step model (the greet, the assist, the leave-behind) for making a human connection with customers through every customer interaction. I enjoyed reading Richard Shapiro’s first book: The Welcomer’s Edge.