Why You Should Aspire to Drive Customer Lifetime Value—Not ‘Just’ Upsell Customers
InMoment XI
JANUARY 12, 2023
Cross-selling and upselling have formed the bedrock of brand aspirations for their existing customer base for a long time now. Expanding your data repertoire to such sources as purchasing data, location-tracking data, web searches, social media, and online reviews is a must. The Customer Lifetime Value Journey.
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