CX Design Thinking in the Travel Industry, With Annette Höher-Bäuerle – CB64
Customer Bliss
AUGUST 15, 2017
Annette Höher-Bäuerle went from being internal legal counsel at the Thomas Cook Group to leading all of Customer Experience globally. Her skills and long tenure with the company led her to use agile design thinking to prove and implement changes in the customer experience — to gain traction and drive real sustainable improvement.
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