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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). Why is a Customer Experience Management (CEM) platform important?

CEM 281
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How GenAI Will Reshape CRM’s Value

Forrester's Customer Insights

As the possibilities become more within reach, we use this comparison to manage expectations on how genAI for CRM will extend the capabilities of marketers, sellers, […] Are we right to expect the same superpowers and natural dialogue that J.A.R.V.I.S.,

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What is a Customer Success Manager?

CSM Practice

Being a Customer Success Manager (CSM) is a non-stop learning process that requires hands-on management at every stage. At its most basic, customer success seems simple; however, in practice, it is complex and challenging as it should help to satiate every customer’s needs. . Challenges.

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Five Best CRMs for B2B Sales in 2022

Totango

We’ll walk you through what customer relationship management B2B software is, what its benefits are, and a list of the top CRM companies, including the outstanding features and best uses for each. B2B sales software can include data from marketing, sales, customer service and customer success management interactions.

B2B 79
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Maximizing Business Efficiency with Advanced Call Logging Techniques

NobelBiz

Advanced call logging is a vital tool for businesses to enhance communication management and operational efficiency. By automating the collection and organization of call details, businesses can gain valuable insights into their communication activities, improve customer interactions, and drive informed decision-making.

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Why engaging HR, Finance, Legal, and IT to embrace the customer is vital!

Beyond Philosophy

Now, cost-benefit analysis sounds like an objective comparison from one number to another. You might think as you read this one that legal is one department that shouldn’t be customer-focused, and, to be clear, their job is to protect the company. Suppose an account manager lands a new account.

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Make Great Customer Service Your USP

CSM Magazine

Instead of providing customer service only via the phone, explore other ways to facilitate communication. A CRM or customer relationship management system is essential for businesses. The PieSync website also has other comparisons you can read if neither of these is suitable. Online chat. Company forums.