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35 Indicators that a Company Isn’t Customer-Centric

CX Accelerator

The representative on the phone went so far as to tell me that I should try calling my credit card company to see if they had any information about my flights. After demanding a supervisor, the representative said, “I am your highest point of contact of contact in this office. 11) have zero channels for customer feedback.

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The Power of Listening: Mastering Voice of the Customer Surveys

InMoment XI

That’s why mastering the art of the voice of the customer survey can be a game-changer for any business seeking to better understand its customers. At its core, a voice of the customer (VoC) surveys captures customers’ expectations, preferences, and aversions toward products, services, or your company in general.

Survey 390
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Integrated CX: The Complete Guide

InMoment XI

What is Integrated Customer Experience (CX)? Integrated CX is all about harnessing the power of data, technology, and expert service to help companies unlock valuable insights so they can take action to drive measurable outcomes for their customers.

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Voice of Customer Analytics: What, Why, and How to Do It

Lumoa

Voice of Customer (VoC) is not a new concept. It’s a strategy that many companies have used for years to understand and prioritize customer needs. In this article, we’ll go over what Voice of Customer data analytics is and the different types. What is Voice of Customer Analytics?

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Good Survey Questions: 30 Effective Questions to Ask

SurveySensum

Did you know that asking the right questions can make all the difference in gathering meaningful feedback? Now, think about the authenticity of the feedback received by the company, do you think your feedback will be actionable for the? Were our customer service representatives helpful in resolving your issue?

Survey 52
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Journey Map or Process Map? What’s the Difference?

Seaton CX

What is a Customer Journey Map? A customer journey map is a visualization of the experience a customer has when interacting with your company to accomplish their goal. The map shows the experience from the customer’s perspective—not the company’s. Get feedback from the people the map is about.

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Customer Effort Score: The New Experience Metric

Answer Dash

Brands are battling to provide superior experiences across channels to win over customers, but are too many focusing on the wrong metrics? While many companies focus on scores such as Customer Satisfaction (CSAT) and Net Promoter Score (NPS), they’re overlooking a more important metric that is more intricate. Make it easy.