Building a Strong Voice of the Customer Program (Video)
January 22, 2015 3 Comments
Customer connectedness is one of Temkin Group’s four CX core competencies. A key capability in this area is a strong voice of the customer (VoC) program. This video highlights our model for creating a VoC program, called the 6D’s: Detect, Disseminate, Diagnose, Discuss, Design, and Deploy. Also, check out our VoC/NPS Program Resources.
Check out our VoC/NPS resource page.
The bottom line: Great companies learn from, and act upon, the voice of their customers.
Nice report. Gauging the pulse of the customer base can be tricky if you don’t know how to go about it.
Excellent post Bruce! Love the way you communicate these important concepts!
In addition to these elements identified from a process perspective, in my experience both leading and consulting successful VOC/CX organizations there are nine components that are common to the premier customer focused organizations:
• Strategy & Governance – Customer Experience focused councils in place at enterprise and business unit levels to coordinate service leadership efforts across the enterprise
• Service Standards and Principles – Adopted throughout applied to both internal and external service interactions for consistency
• Training & Development – All employees know how to apply service principles and standards to their job
• Measurement – Clear and meaningful measures in place to assess service quality at all levels of the organization across all channels and products/services
• Performance Management – Customer focus incorporated in process, documents and accountability criteria
• Recognition – Service skills reinforced and rewarded in every part of the enterprise
• Incentives – Compensation structure rewards customer-focused outcomes
• Recruiting – Customer focus included as a key hiring criterion for all roles
• Communication – Enterprise and business unit communication plans (internal and external) coordinated to reinforce service initiatives and outcomes