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Why You Should Aspire to Drive Customer Lifetime Value—Not ‘Just’ Upsell Customers

InMoment XI

Cross-selling and upselling have formed the bedrock of brand aspirations for their existing customer base for a long time now. Using these pillars allows companies to spell their programs out in financial terms, which is essential to quantifying their impact and gathering support. Letting Customers Tell Success Stories.

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Improving Customer Experience Through Stratified Sampling

InMoment XI

Stratified sampling provides businesses with a nuanced understanding of customer preferences and behaviors within each segment, allowing for the development of personalized marketing strategies. This company would begin by identifying age as the stratification variable. What is Stratified Sampling?

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. It’s an opportunity that your company can capitalize on today.

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10 Best Customer Experience Management Software Companies 2024

SurveySensum

Did you know that 72% of customers will share a positive experience with 6 or more people? If not, then you are missing out on A LOT of opportunities to boost your customer satisfaction. Now, understand the importance of creating a positive customer experience for your customers. And how to facilitate this?

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How woom bikes Takes an Employee-First Approach to Grow Its Customer Base

Employees across an organization work with buyers at different stages in the customer journey. By gathering their feedback, companies can capture the biggest picture of employee and customer needs. That strategy is precisely what woom bikes, a children's bike company, employs.

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Rebranding: Inflow or Loss of Customer Base

CSM Magazine

The goal is to give a boost to development, to increase customer loyalty. Another goal is to attract additional customers. The management of Jackpot City online casino does everything possible to increase the customer base. Support service works around the clock to help customers solve problems.

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What Are Some Important Marketing Tactics That a B2B SaaS Company Should Consider Using to Grow Its Customer Base?

DemandJump

Developing a SaaS marketing strategy is a perfect opportunity for companies to reach their target audience online. We’ll answer that question soon, but before we dive into B2B SaaS marketing strategies, we think it’s important to define B2B marketing and how companies can get the edge. Content is the key to making that strategy work.

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Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. Creating customer champions for your education program. Tips and tricks for branding your customer education. You’ll learn about: Partnering with your marketing team to reach a broad audience. Can't make it?