Lumoa

SEPTEMBER 8, 2020

Measuring customer loyalty these days is a little more complex. According to HubSpot, customer loyalty is “a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful and remarkable experiences they’ve had with that brand.” Why is Customer Loyalty Important?

Loyalty 208

Loyalty Measurement How To NPS 208

GetFeedback

SEPTEMBER 18, 2019

Prior to this, we had all read the book, “ The Effortless Experience: Conquering the New Battleground for Customer Loyalty ,” and one question came out of it: Is effortless really enough? . Rather, customer loyalty depends on how easy you make it for your customers to do business with you. Finding no. Finding no. Finding no.

Loyalty 257

Loyalty Customer Experience Touchpoint Metrics 257

Experience Matters

NOVEMBER 15, 2016

We published a Temkin Group report, Temkin Loyalty Index, 2016. This is the second year of this study that examines the loyalty of U.S. consumers to 294 companies across 20 industries. Here’s the executive summary: The 2016 Temkin Loyalty Index (TLi) evaluates how loyal 10,000 U.S.

Loyalty 270

Loyalty Report Groups Study 270

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

InMoment XI

MARCH 6, 2024

With customer experience management emerging as a key growth strategy for companies across a wide variety of industries, the importance of delivering great experiences cannot be understated. Customer-centric companies are 60% more profitable than companies that don’t focus on customers.

Customer Experience 260

Customer Experience Social Media Customer Centricity Feedback 260

Integrity Solutions

APRIL 19, 2024

Salesforce research shows 65% of customers expect companies to adapt to their changing needs and preferences and “be that thoughtful neighbor or co-worker who brings their favorite coffee when they are having a tough week.” And that engagement and loyalty tend to pay off in multiple ways.

Sales 59

Sales Loyalty Communication Contact Center 59

Alliance by IFS

OCTOBER 25, 2019

In this new era of instant information and endless product options, your brand’s status is no longer enough to ensure consumer loyalty. Consumers are comparing you not only to your competitors, but also to the best brands they interact with everyday—Google, Amazon, Uber, and others.

Loyalty 81

Loyalty Consumers Customer Retention Study 81

SurveySensum

MARCH 7, 2024

As consumers become more conscious of the ethical and social implications of their purchasing decisions, the importance of CSR in the corporate landscape has grown significantly. While Corporate Social Responsibility is undeniably crucial for the community, its significance extends equally to the benefit of companies.

Loyalty 52

Loyalty Competitive Advantage Connections Brands 52

Helen Dewdney

MAY 28, 2021

Today, (28/05/21) the FCA implements a package of remedies to improve competition and protect home and motor insurance customers from loyalty penalties. It is focussing particularly on the current “loyalty penalty” that punishes existing loyal clients’ premiums and favours new clients. The FCA estimates that consumers will save 4.2

Insurance 64

Insurance Loyalty Company Policies 64

Optimove

NOVEMBER 29, 2023

Why It Matters: The majority of today’s consumers are embracing the use of AI in marketing — which is great news for retailers. The future looks bright for AI-driven brand marketing, according to Optimove’s 2024 Consumer Perspectives on AI-Driven Brand Marketing Report. Of the 305 U.S. A quarter of respondents were indifferent.

Report 52

Report Consumers Loyalty Brands 52

Alida

MARCH 23, 2017

Telecommunication companies are under immense pressure to provide better, faster services. For consumers, there seems to be very little differentiation from one telecom company to the next. What consumers can control, however, is how they rate the level of customer service and satisfaction.

NPS 133

NPS Net Promoter Score Loyalty Company 133

GetFeedback

JUNE 11, 2019

Every company wants a slew of loyal customers who are excited about new products, features, and offerings. According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences.

Study 170

Study Loyalty Connections Loyalty Programs 170

QuestionPro Audience

AUGUST 31, 2017

For that reason, consumer-facing companies find it essential to have some type of customer loyalty program. But with so many different loyalty programs out there, how do you know which one is best for you (and your customers!)? What should the customer experience look like?

Loyalty Programs 262

Loyalty Programs Loyalty Customers Resources 262

MyCustomer

JANUARY 25, 2023

Loyalty Companies never read feedback, customers complain

Feedback 85

Feedback Company Consumers Loyalty 85

Hallmark Business Connections

AUGUST 17, 2021

But consumers are humans (and so are you!), McKinsey research shows that customers appreciate it when companies take their needs into consideration. When you care about their interests, they respond by rewarding you with immediate purchases and long-term loyalty. Recently, empathy has arisen as a powerful brand differentiator.

Insurance 98

Insurance Loyalty Company Customer Journeys 98

Peter Lavers

JANUARY 13, 2020

In his second blog written as part of the SAS UK Collaborators programme reviewing the SAS / Futurum “Experience 2030” report , Peter Lavers digs deeper into the question regarding what will drive customer loyalty in the future (up to 2030). You can read the full blog by clicking here.

Loyalty 52

Loyalty Consumers Culture Report 52

Experience Matters

NOVEMBER 20, 2017

In our Q1 2017 UK consumer benchmark study, we asked 5,000 UK consumers to rate their loyalty with the companies that they had interacted with during the previous 90 days. The analysis examined four areas of loyalty: Likelihood to repurchase, likelihood to recommend, likelihood to forgive, and likelihood to trust.

Loyalty 161

Loyalty Analysis Study Consumers 161

SurveyGizmo

NOVEMBER 4, 2021

COVID killed brand loyalty. Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. During the pandemic, consumers vented their need for novelty by ordering new toothpaste, a different cereal, or engaging in a fully new routine. Why Loyalty Matters.

Loyalty 95

Loyalty Brands eBook Loyalty Programs 95

Experience Matters

OCTOBER 24, 2017

We published a Temkin Group report, Temkin Loyalty Index, 2017. This is the third year of this study that examines the loyalty of 10,000 U.S. consumers to 329 companies across 20 industries. xls)) Temkin Group’s TLi is based on evaluating consumers’ likelihood to Read More. See sample spreadsheet (.xls))

Loyalty 133

Loyalty Report Groups Study 133

Michelli Experience

OCTOBER 24, 2017

“Where Has All The Loyalty Gone? Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales recently wrote a provocatively alarming article for Ad Age titled Is Brand Loyalty Dead? The Erosion of Loyalty.

Loyalty 157

Loyalty Consulting Loyalty Programs Groups 157

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. One year ago, there might have been 2 people in 50.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

ijgolding

DECEMBER 22, 2014

Once presents have been opened and copious amounts of food and drink consumed, I settle in to the relative calm of the five days that separate Christmas and New Year. These pieces of plastic are all to do with loyalty schemes – coffee shops; retailers; hotels – and this is not all of them!!! When will it ever end?!

Loyalty 268

Loyalty Hotels Customer Retention Consumers 268

Magellan Solutions

FEBRUARY 20, 2024

Maximizing the potential of live chat outsourcing companies relies on mastering digital-first customer service. Partnering with specialized live chat outsourcing companies unlocks a world of potential. Understanding the Strategic Advantages Outsourcing to specialized live chat outsourcing companies offers numerous advantages.

Company 52

Company Chatbots Customer Satisfaction Abandon Rate 52

Kayako

FEBRUARY 14, 2018

If they weren’t, that company would be out of business in a virtual minute. As consumers, our needs are satisfied all around. It means consumers expect great product quality, but it’s no longer a currency that differentiates your business. Why bother with a customer loyalty program? What do we mean when we say “loyalty?”

Loyalty Programs 182

Loyalty Programs Loyalty Brands Retail 182

West Monroe

FEBRUARY 18, 2024

While today’s rapidly evolving financial landscape has banks focusing on numerous priorities, consumer lending is experiencing significant shifts that demand immediate attention to manage current expenses and position for future growth. The solution, then, has been to hire rapidly and throw bodies at the problem.

Consumers 52

Consumers Technology Strategy Banking 52

LoyaltyPlus

APRIL 9, 2021

Businesses have had to adapt and adapt quickly – and this is largely because they are dealing with a new breed of consumer. The scenario is played out in customer reward and loyalty programmes, a facet of commerce that has been forced to evolve with constantly changing customer needs.

Loyalty 40

Loyalty Consumers Meeting Customer Relationship Management 40

Kayako

SEPTEMBER 14, 2018

Our study of 500 consumers and businesses proves it. After all, more than 41% of the consumers we talked to said they prefer live chat over email, phone, and social media support. Customers Buy from Companies That Offer Live Chat. Offering live chat support is a tell-tale sign that a company is committed to their customers.

Loyalty 180

Loyalty Sales Competitive Advantage Ecommerce 180

Comm100

FEBRUARY 15, 2022

The modern global consumer is impatient, specific about their needs, and more than willing to jump ship to go to another brand if you fail to impress them immediately. If you want your brand to thrive in the modern market , you’ll need to know how to pivot your customer service practices to give your target consumers what they want ASAP.

Self Service 130

Self Service Consumers Customer Service Social Media 130

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. Yet, it is as important as ever for a company’s sustainability to crack the consumer loyalty code. In addition, today’s business models for loyalty programs can be both affordable and sustainable. Be transparent.

Loyalty 60

Loyalty Consumers Loyalty Programs Retail 60

LoyaltyPlus

FEBRUARY 27, 2023

Over the past 12 months, social media has become an integral part of people’s lives and has had a significant impact on how consumers perceive and interact with brands. It has become vital for companies to have a strong social media presence in order to build and maintain brand loyalty.

Social Media 52

Social Media Loyalty Advertising Customer Relationship Management 52

ShepHyken

MAY 29, 2023

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. Loyalty programs have now evolved to include enhancing the customer experience. In the recent Achieving Customer Amazement study , 69% of customers say loyalty programs are important to them.

Loyalty 62

Loyalty Loyalty Programs Airlines Hotels 62

Experience Matters

NOVEMBER 15, 2016

We published a Temkin Group report, Temkin Loyalty Index, 2016. This is the second year of this study that examines the loyalty of U.S. consumers to 294 companies across 20 industries. Here’s the executive summary: The 2016 Temkin Loyalty Index (TLi) evaluates how loyal 10,000 U.S.

Loyalty 120

Loyalty Report Groups Study 120

Think Customers

AUGUST 31, 2020

The importance of customer loyalty and retention can’t be overstated. But what does it mean when the usual factors that drive customer loyalty—product, price, place, and promotion—have been stripped away or nullified? As companies reshape their business strategies, here are 3 predictions for the evolution of customer loyalty.

Loyalty 52

Loyalty Company Net Promoter Score Contact Center 52

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

CSM Magazine

OCTOBER 4, 2023

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Plus, the rewards points should be available to consumers in a timely manner.

Loyalty 59

Loyalty How To Banking Airlines 59

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

Beyond Philosophy

MAY 10, 2017

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.” As I’ll discuss later, most consumers are a lot like me.

Loyalty 138

Loyalty Loyalty Programs Airlines Rewards Programs 138