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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. Competitive analysis offers you this lens. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Why is this important?

Analysis 260
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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. What Is Market Segmentation? If not, that’s okay because market segmentation isn’t primarily concerned with how many customers you have.

Marketing 260
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Turning Customer Feedback into a Competitive Advantage: Insights from Top Brands

SurveySensum

Thanks to the Internet and digital marketing, businesses can now sell to a much bigger audience. All this makes customer feedback one of the most valuable tools for brands to gain a competitive advantage. You only need to collect the feedback, analyze it, and turn it into an advantage.

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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

C3Centricity

What is the cornerstone of sustainable growth and competitive advantage today? This guide is for all executives who recognize the critical role that strategic, data-driven customer engagement plays in their company’s success. Well, at least that means that nothing has changed for marketing, doesn’t it?!

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Markies Monday: 3 Ways Innovation Gives Organizations a Competitive Advantage

Oracle

When reviewing the finalists’ submissions for the Oracle “ Thinker Award for Best Innovation in Sales ,” it became clear that successful innovation gives businesses a much-needed competitive advantage. Let’s take a look at three ways the Markie finalists gained a competitive advantage through innovation.

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The Key to a Great Customer Experience Design

InMoment XI

It’s simple: every company needs customers, but what happens when there are so many brands to choose from? The customer experience (CX) is crucial for any business that wants to succeed in today’s highly competitive market. Customer experience is every interaction your customers have with your company at any point.

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How to Make Customer Service A Competitive Advantage

TeamSupport

It’s crucial for the longevity of any company. Gartner’s 2018 Customer Experience Survey found that two-thirds of a company’s competitive edge was predicated on the experience they delivered to their customers. How to optimize the B2B customer experience for a competitive advantage. Don’t wait to automate.