Customer Feedback is Your Competitive Advantage
AUGUST 17, 2018
In his 2016 letter to shareholders , Amazon CEO Jeff Bezos wrote,“There are many advantages to a customer-centric approach. It used to be that companies set up focus groups to try to capture the voice of the customer (VoC). We’ve iterated and iterated on it since then, but it’s been core to our company for almost as long as we’ve been around.”. Customer-obsessed companies use NPS to actively listen to their customers.