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Announcing the Help Scout Brand Handbook

Help Scout

Our brand handbook is both an internal and external toolkit for creating and communicating things in the Help Scout way. Read the full article

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Unlocking Digital Transformation in Higher Education – A Checklist for Success

Comm100

Before you can begin implementing such a strategy, you need to know where you currently are on this higher ed digital transformation journey.

Handbook 130
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CCO Shares How to Create a Customer-First Health Care System by Directly Engaging Members

Customer Bliss

She looked at all of the customer touchpoints and pain points, collected data from call centers to gather complaints and feedback, and reviewed communications previously sent to members. The Department also did a major overhaul to the member handbooks. They previously had around 13 handbooks for members which were all quite redundant.

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Leading Customer Experience as a Team Sport

ClearAction

It includes a 29-minute video and handbook with case studies, true-false quiz, easy slide image navigation to revisit any specific point, and template for internal discussion and application. This customer experience course is an actionable overview for making CX a team sport company-wide. The Essentials module is free to everyone.

Sports 71
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The 7 habits of Companies with successful customer-centric cultures

CloudCherry

Build Open and Honest Relationships with Communication. Again, using the example of Nordstrom, their employee handbook is effectively a bible. Here are some of the points from the handbook: • Salespeople are taught to walk your bagged purchased around the counter to you vs. just handing it across the counter. •

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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Awareness of communications. Storytelling. Direction setting. This research is now a few years old and the world is changing fast. Customer profiles. Brand image and brand equity metrics.

Marketing 175
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8 Internal Communication Tools to Boost Collaboration

Help Scout

Of all the everyday challenges professionals face at work, clear communication and effective collaboration are two of the most pervasive. A business’ approach to communication not only influences business outcomes, but it can also make or break the employee experience. 8 internal communication tools to consider.