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Guest Post: Personalizing Email Templates for Improved Customer Relationships

ShepHyken

This week, we feature an article by Christopher Jan Benitez, a writer specializing in digital marketing and customer experience. He writes about building and maintaining strong customer relationships through effective email communication. One of their biggest mistakes is using generic email templates.

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Maintaining Customer Relationships During a Pandemic

Wired and Dangerous

CX (customer experience) has been hot for a few years. Today we face a huge challenge in maintaining and building customer relationships when personal connections are significantly reduced or eliminated due to the COVID-19 virus. We all need our customers to remain our customers and refer others to us more than ever before.

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Enhancing Customer Outreach: Effective Strategies for Outbound Voice Communication

CSM Magazine

Businesses are continuously on the lookout for innovative approaches to enhance their customer outreach and engagement strategies. However, one essential element of customer communication often goes unnoticed – outbound voice communication. In addition, outbound voice communication is not only about sales.

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15 Customer Communication Tools to Engage Your Audience

Help Scout

Learn about 15 types of customer communication tools you can use to engage your audience and make the most of your customer relationships. Read the full article

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Crisis communication from a customer-centric perspective

Beyond the Arc

When crisis hits your company, how will you protect your customer relationships and brand reputation? The way you approach crisis communication can make all the difference.It's essential to be prepared with crisis management communications that effectively support your customers.

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Why Emotional Intelligence in Sales Creates Better Customer Relationships

Integrity Solutions

Just as emotions can affect a salesperson’s behavior, they also affect a customer’s buying behaviors. That’s why, time and again, we see that high emotional intelligence, or EQ, can make the difference when it comes to building lasting, high-value customer relationships. And it’s worth the effort.

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Amazing! Customer Relationships are Like Marriage

Beyond Philosophy

Organizations love to talk about building relationships with customers. Was Wells Fargo “building relationships” when it opened all those unauthorized accounts? Here are six principles that you can apply to your relationships with customers. The Laws of Attraction. For some reason, she felt the same way about me!