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Guest Post: Personalizing Email Templates for Improved Customer Relationships

ShepHyken

This week, we feature an article by Christopher Jan Benitez, a writer specializing in digital marketing and customer experience. He writes about building and maintaining strong customer relationships through effective email communication. One of their biggest mistakes is using generic email templates.

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Maintaining Customer Relationships During a Pandemic

Wired and Dangerous

But, IT wizardry and the push to cut costs by un-humanizing the service experience has too often removed the “relationship” from “customer experience” The by-product was aptly characterized by a friend of ours describing her bank knowledge of her account status but corresponding lack of desire to know her personally.

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Enhancing Customer Outreach: Effective Strategies for Outbound Voice Communication

CSM Magazine

However, one essential element of customer communication often goes unnoticed – outbound voice communication. This traditional yet robust channel, when implemented with contemporary strategies, has the potential to significantly elevate customer relations and fuel business growth.

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15 Customer Communication Tools to Engage Your Audience

Help Scout

Learn about 15 types of customer communication tools you can use to engage your audience and make the most of your customer relationships. Read the full article

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Crisis communication from a customer-centric perspective

Beyond the Arc

When crisis hits your company, how will you protect your customer relationships and brand reputation? The way you approach crisis communication can make all the difference.It's essential to be prepared with crisis management communications that effectively support your customers.

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Why Emotional Intelligence in Sales Creates Better Customer Relationships

Integrity Solutions

That’s why, time and again, we see that high emotional intelligence, or EQ, can make the difference when it comes to building lasting, high-value customer relationships. Emotionally intelligent salespeople are able to navigate these relationships so well because they communicate in ways that meet the other person where they are.

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Amazing! Customer Relationships are Like Marriage

Beyond Philosophy

The customer relationship lesson: Organizations can’t build a relationship with customers if they don’t have any! The customer relationship lesson: People like to do business with companies that value the same things they do. I met Lorraine when we were teenagers, and I liked the way she looked.