XI Café Podcast, Episode 5: How New Zealand Automobile Association Uses Voice of the Customer to Optimize Engagement, Retention and Satisfaction?
InMoment XI
MARCH 7, 2023
Q: How did you get the NZAA Voice of Customer Program off the ground and what were the bumps on the way? Q: What was the “aha” moment that made you realise the potential of adding customer data to your marketing decision making process? A: The team leveraged all their skill sets and adapted as they progressed.
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