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CCO Forum 2017: Why you need a Chief Customer Officer

Customer Bliss

We had the privilege of interviewing the pioneer of the Chief Customer Officer (CCO) role, Jeanne Bliss who held the first ever CCO role at Lands’ End, Microsoft, Coldwell Banker and Allstate Corporations. Corinium: How would you describe the evolution/progression of the Customer Experience in the last 12 to 18 months?

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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

Do you just give all employees the generic “the customer is always right” speech, or do you actually have a customer-centric process in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too? What Is a CCO?

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From Chief Information Officer to Chief Customer Officer, With Brian Lillie – CB60

Customer Bliss

As Chief Customer Officer and EVP of Technology Services, Lillie directly leads the Global Customer Success Organization, which includes Global Customer Care, Global Customer Experience, Global Customer Process, and Global Technology Services, including IT and Interconnection Product Engineering.

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Proving the ROI of the Chief Customer Officer Role, With Enrique Gomez Alonso – CB71

Customer Bliss

Multi-time CX leader Enrique and I have a frank conversation about when it’s time to evaluate if the CX role you’re in has the advocacy you need to be successful, and how to get traction when you’re in the right environment for success. . Enrique Gómez Alonso is since February 2015 Chief Customer Officer in Zurich Insurance Spain.

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5 Lessons from the 2022 CX “Global Gurus” on Future-Facing Customer Experience

Customer Bliss

In other words, there may be things that you have laid out on your map or journey that you’ve phased out to be done over the next few months or years and you will have to figure out how to get it done over the next few weeks. It doesn’t matter how big or small,” says Shep Hyken. Listen to or watch the full interview ».

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How to measure value realization

ChurnZero

Learn how to measure value realization. Learning how to measure value realization is different from tracking other metrics, such as customer lifetime value or customer acquisition cost, which are tied directly to a formula. . With no set formula, it takes work to define and understand how to measure value realization.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too? What Is a CXO?