article thumbnail

Whitepaper: The Five Core Pillars for Your CEM Strategy

Responsetek

Customer Experience Management (CEM) is a methodology of measuring business performance based on the voice of the customer at all touch points in order to drive continuous customer-focused improvements. FIVE CRITICAL PILLARS FOR DESIGNING AN EFFECTIVE CEM PROGRAM. What are the goals and timing for the CEM program?

CEM 40
article thumbnail

Subconscious Clues That Call People to Action

Beyond Philosophy

Of course, these examples are about the subconscious experience as none of these things make sense. What about Call to Action in the Retail Experience? Strategy for CTA buttons is all well and good for the online experience, but what about retail experience and the CTAs that help consumers make decisions there?

CEM 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Where Is Gamification Going? Some ‘New Rules’; Or, Stated Another Way….

Beyond Philosophy

It’s true that in some sectors, such as online retail, convenience and speed has seemed to overtake more social elements of loyalty and loyalty programs – games, comments, reviews, and product sharing. Combine both offline and online experiences, where virtual and in-person activities can be worked into gaming.

article thumbnail

3 Ways to Use Mobile To Your Advantage

Beyond Philosophy

If you are separating the online channel from the brick and mortar channel, or the mobile online experience from the mobile app, you are missing the advantage of having a consistent experience. Enhance the current experience with Customer-led innovation. Meld the Worlds. According to an article on Inc.,