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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles. System Harmony.

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Can your CEM program win customers for life?

Clarabridge

Company leadership can use that information to make improvements to the customer experience. In most big companies, top leadership is removed from the day-to-day interactions with customers. That’s how you use your CEM program to win customers for life. The post Can your CEM program win customers for life?

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12 Principles of Successful #CEM Change Management

CX Journey

If company leadership isn't on board with the change, then forget it; it won't happen. Building your business case is not only about the why but also about the what: teach executives who might not understand the connection between focusing on culture, employee experience, and customer experience and increasing revenue and profits.

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How to Gain Leadership Buy-In for VoC. HINT: Show Them The $$$

PeopleMetrics

For almost any initiative in business, the way to convince leadership to invest is to show them a return on investment (ROI). No matter how you calculate it, presenting leadership with the ROI of the customer experience will yield ROI in and of itself. Wondering how to get leadership buy-in for VoC? Start with the facts.

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5 Critical CX Insights You’re not Gathering Today

CloudCherry

But rarely do platforms actually deliver on the thought leadership they put out through their PR efforts. Thought leadership is nice, but action is better. The only way to do that is to bring your journey into your CEM so that you can coordinate activities along the journey. Connecting CX to ROI.

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[Press Release] Ecrion Software Announces Restructuring of Leadership Team

Ecrion

Ecrion Software, a leader in the document production and CCM spaces, today announced it has restructured its Leadership Team in an effort to better align the company as it sees increased global growth. The restructuring of the Ecrion leadership team is focused on improving and further aligning sales, operations and marketing.

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CEM Insights: When it comes to Omni-Channel Consistency, the Customer is Always Right

Responsetek

Avoid this risk by partnering with a reputable CEM platf orm provider with deep experience set in your industry. Peter Oxley is responsible for the overall sales strategy that drives growth from ResponseTek’s global leadership positi on in Customer Experience Management. 3 Steps to Establish an Omnichannel Listening Strategy.