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So, You Want to Write a Case Study?

Education Services Group

You’ve done incredible, meaningful work with your customer, and they clearly love you, your product, and your company. Getting customers to that stage is really the ultimate goal of Customer Success, so this is a moment to be celebrated (cheers!) The part Customer Success plays in the story. and documented.

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How to Boost Branding with Customer Success Management

CSM Magazine

But you know what’s even better than making a sale? Turning that sale into a loyal, lifelong customer. That’s where customer success management (CSM) comes in. Understanding customer success management First things first, let’s define what customer success management is all about.

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What Is Customer Success?

Totango

As competitors become more customer-savvy and customers continue to raise the bar of their expectations, keeping customers happy is no longer the icing on the cake—it is now a main and necessary ingredient for business success, and it comes about primarily through the creation of customer value. CS Defined.

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Customer Success and Marketing: How These Teams Collaborate

Totango

Talk of customer success (CS) abounds in today’s customer-centered economy. It’s vital, as it is the CS team that works with customers after that critical first sale and keeps them coming back for more. The Intersection of Customer Success and Marketing. Attracting new leads is their main forte.

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The Customer-Powered Enterprise Playbook

In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. Leveraging customers to enhance all aspects of your business strategy will accelerate sales, reduce churn, and increase customer lifetime value.

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Three lessons I’ve learned building a Customer Success team from different backgrounds

ChurnZero

This is a guest article by Michael Su , senior consultant of Customer Success, The Success League. Customer Success is still a young field and a new concept for many companies. When I ventured out to build my first Customer Success department at a tech software company, my leadership team thought I was nuts.

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5 Steps to An Effective Customer Success Interview Process

ClientSuccess

While customer success leaders, HR representatives, and other key stakeholders are often involved in the hiring process at every step of the way, the structure of your organization could warrant additional team members from different departments being involved in the hiring process. Customer Success Deep Dive.