CSM Magazine

JULY 14, 2023

The ubiquitous nature of social media and its engagement potential has led companies to increasingly leverage these platforms for customer service purposes. However, it raises the question – how much customer service should your social media accounts handle? According to a study by J.D.

Social Media 89

Social Media Customer Service Self Service Omni-Channel 89

Brandwatch CX

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. billion active social media users On average, people have 5.54

Social Media 98

Social Media Video Advertising Marketing 98

BirdEye

DECEMBER 21, 2022

Social media is an ever-changing landscape where trends rise and fall every day. If you aren’t keeping a close eye on the latest social media trends, you might be left guessing while your follower count decreases. They’ve continued to invest in their ad platform, allowing businesses to bolster their brand awareness.

Social Media 97

Social Media Trends Video Brands 97

BirdEye

OCTOBER 30, 2023

Local social media marketing is a game-changer for small business owners. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand. Looking for a quick and actionable answer on leveraging local social media marketing? Do you know why? Here are 12 ways: 1.

Social Media 58

Social Media Marketing Advertising Video 58

BirdEye

DECEMBER 30, 2022

As a social media manager, your success hinges on how well you can engage with and grow your audience. Figuring out the best time to post content on each social media platform can make or break your campaigns. Table of contents When is the best time to post on social media in general? Try A/B testing.

Social Media 98

Social Media B2C Healthcare B2B 98

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor. .

Automotive 260

Automotive Management Social Media Feedback 260

BirdEye

MARCH 15, 2023

If you’re a marketer or business owner looking to stay ahead of the competition, understanding social media demographics is essential. As these platforms progress, the type of social media user will continue to shift. For example, take age groups on social media.

Social Media 52

Social Media Data Entertainment Groups 52

NICE inContact

JUNE 14, 2016

Naturally, I did what many of my fellow millennials would do and took my issue to social media. Apparently their social media was as backed up as their contact center. Social networks like Facebook and Twitter can no longer be given the diminutive title of “Fad”.

Social Media 120

Social Media Customer Service Airlines Contact Center 120

Ann Michaels and Associates

MARCH 5, 2020

The secret is out in living color on the cover of Consumer Reports – how to use social media as the last chance way to get some attention when unhappy with a product or service. This issue shares secrets to great customer service, and social media use is one of them.

Social Media 64

Social Media Customer Service Wait Times Study 64

Brandwatch CX

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. billion active social media users.

Social Media 111

Social Media Video Advertising Marketing 111

InMoment XI

FEBRUARY 9, 2024

Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. They expect brands to understand them in turn, and then use those insights to deliver ultra personalized experiences, communications, and offers.

Automotive 260

Automotive Customer Journeys Chatbots Ecommerce 260

Vonage

JANUARY 3, 2017

Social media: a platform that allows consumers to say anything they like about a brand – and broadcast that message to the world. When you think about it, it’s not surprising that many businesses consider social media to be one of the dangerous communication channels. However, it’s not all bad.

Social Media 136

Social Media Customer Service How To Poor Customer Service 136

Comm100

NOVEMBER 8, 2017

When 67% of consumers turn to social media for customer service support, and 87% of customers indicate that these interactions positively impact their buying decisions, integrating social media into your customer service support strategy becomes a no-brainer. Be Proactive About Social Media Complaints.

Social Media 119

Social Media Customer Service Marketing eBook 119

Customer Bliss

JANUARY 20, 2022

Learn more in this case study. #CX First Direct’s is equally as swift, personal and helpful in mobile, social and Internet interactions. Even in these social media interactions, First Direct imparts a human touch. Want more case studies? Get more impactful brand examples, activities, and insights in the book.

Case Study 148

Case Study Banking Study Hospitality 148

Lumoa

DECEMBER 19, 2023

Using NLP algorithms like RNNs and LSTMs , it analyzes vast textual data from social media and news to spot emerging topics and sentiment shifts. For example, companies can track brand mentions on X, formerly known as Twitter, to track public opinion and identify emerging trends.

Analysis 208

Analysis Social Media Trends Feedback 208

Magellan Solutions

MAY 29, 2021

Social Media plays an important role in all industries, especially in health care. . Healthcare leaders are now enlisting the assistance of healthcare BPO support services to help them examine the role of social media in doing busines s. 9 Ways Healthcare BPO Make Use of Social Media. Evaluating Competitors.

Social Media 52

Social Media Healthcare Hospitality Call Center 52

Win the Customer

MARCH 8, 2017

In a year of lackluster Super Bowl ads, one brand that stood out was a spot for antioxidant infusion drink Bai Brands, recently acquired by Dr. Pepper Snapple Group. This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty.

Case Study 118

Case Study Study Brands Customer Experience 118

Kustomer

APRIL 14, 2022

With little research, the modern consumer can find the exact information to answer their questions about products and services, as well as the brands that supply them. The resources your customer is after are out there, whether your brand dispenses it or not. Social Media Engagement.

Self Service 98

Self Service Brands Social Media Feedback 98

GetFeedback

JUNE 11, 2019

Indeed, there are many brands with cult-like followings. But why isn’t this level of fandom a reality for every brand? According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences.

Study 170

Study Loyalty Connections Loyalty Programs 170

CSM Magazine

JULY 8, 2021

Social media users are exposed to ads daily. A recent poll revealed that 39% of users are annoyed when they see grammatical errors in social media ads. When users see an ad with a bad layout, this raises suspicion about the brand. Study the profile of your typical customer, and tailor your ads accordingly.

Social Media 52

Social Media Entertainment Video Advertising 52

Win the Customer

AUGUST 25, 2016

Social media has become a major tool for marketers. But even though most small businesses use social media, it doesn’t mean they’re using it effectively. For instance, only 45 percent of marketers think their Facebook strategy is effective, reports Social Media Examiner. The campaign reached 5.5

Social Media 52

Social Media Case Study Study Customer Engagement 52

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Case Study Social Media Feedback 52

SurveySparrow

MARCH 19, 2024

There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Videos can help your lead generation by: Boosting social engagement: Videos are easy to consume, especially on social media.

Video 95

Video Strategy Marketing Social Media 95

Customer Bliss

MARCH 8, 2016

Ever since social media became a force, the idea of ‘social media love’ — getting positive feedback from clients and customers and fans, essentially — has been something that many brands aim for in the social space. Earning Social Media Love From Good Customer Experiences.

Social Media 90

Social Media Customer Experience Case Study Culture 90

ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

Social Media 86

Social Media Self Service Customer Service Marketing 86

CX University

APRIL 16, 2024

This shift in consumer behavior has been fueled by a growing awareness of the impact that individual choices can have on the environment, social justice, and global issues. Case in Point: Apple Apple has cultivated one of the most loyal brand followings, with 59% of iPhone users reporting “blind loyalty” to the brand.

Loyalty 52

Loyalty Brands Social Media Consumers 52

ReviewTrackers

APRIL 11, 2018

The state of social media today isn’t the same as it was a few years ago. In a rapidly evolving landscape, marketers must continue to keep an eye on industry trends and stay up to date with the latest social media marketing statistics. Social Media Marketing Statistics. Social Media Marketing Statistics.

Social Media 83

Social Media Marketing Video Retail 83

ReviewTrackers

MAY 18, 2023

Not only does getting more reviews boost your search engine visibility and performance; it also helps you foster trust and strengthen your brand reputation in places where consumers are looking and talking. Read the full case study here.) Social media giant Facebook is an emerging force in the online review space, too.

Brands 123

Brands Multi-Channel Case Study Automotive 123

C3Centricity

FEBRUARY 13, 2024

I want to continue this topic focussing on using the information for continuous improvement of the brands and services you offer. A study by Bain & Company revealed that companies embracing lean management and continuous improvement techniques saw a 20% increase in customer satisfaction and a 35% growth in financial performance.

Customer Insights 226

Customer Insights Feedback Social Media Customer Satisfaction 226

CSM Magazine

AUGUST 25, 2020

Social media is the perfect channel for nurturing and converting leads into paying customers. In fact, studies have shown that 40% of customers use social media platforms to search brands and products, and that Gen Z and Millennials consider social media the most relevant advertising channel.

Social Media 52

Social Media Sales Strategy Entertainment 52

SurveySensum

SEPTEMBER 6, 2023

I started by reading reviews, seeking advice from friends, and checking social media. In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? This is where brand advocacy comes into play. What is Brand Advocacy?

NPS 52

NPS Brands Social Media Net Promoter Score 52

ReviewTrackers

JULY 23, 2018

You have already planted your business flags on popular social media properties. Now, it’s time to grow your social media presence, drive engagement, and get real results that can impact your bottom line. 7 Social Media Marketing Strategies to Drive Results . 1: Come Up with Your Social Media Game Plan.

Social Media 63

Social Media Strategy Marketing Multi-Channel 63

Comm100

SEPTEMBER 5, 2014

The advent of social media has had a huge impact on the customer service industry. Here are nine tips on how to offer the most effective customer service on social media. Here are nine tips on how to offer the most effective customer service on social media. Train Support Teams and Delegate Social Channels.

Social Media 113

Social Media Tips Customer Service Customer Service Representative 113

CSM Magazine

MARCH 13, 2024

In this article, we’re going to explore how you can supercharge your branding efforts by leveraging the power of customer success management. Whether you’re a startup looking to make a splash or an established business aiming to solidify your brand presence, CSM can take you to the next level.

Customer Success 52

Customer Success Brands Management How To 52

Beyond Philosophy

FEBRUARY 15, 2024

Researchers who study emotions are specific. Like your employees who pick up on words and phrases intuitively, AI will hear signals in customers’ communications, their comments on social media, the number of times they call the call center, the type of call it is, and other details. Both are negative emotions. Click here.

Connections 88

Connections Loyalty Brands How To 88

NetBase

FEBRUARY 11, 2019

We’ve talked about avoiding Influencers Whose Business Is Influence and we’ve covered How to Develop Collaborative Social Media Influencer Opportunities , and now this piece explores the disqualifications that can throw everything into disarray – lots of warnings to heed here! to put it mildly. That’s awful.

Social Media 56

Social Media Analysis Brands Case Study 56

Customer Bliss

FEBRUARY 23, 2017

Sometimes, though, a micro-case study in customer experience drops right into my lap. This can happen at airports (actually often happens at airports based on how the brands are interacting with harried travelers) or other random places. There are a bunch of cool features, including marketing calendars and social media analytics.

Case Study 100

Case Study Study Social Media Conference 100