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A Dozen Crazy Customer Touchpoints Translated

Experience Investigators by 360Connext

No matter what language they speak, there’s typically a barrier between the language brands use internally and the language customers use while trying to get something done. Mixed message can make their way into signage, marketing materials, online experiences, and countless other touchpoints within every customer journey.

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Luxury Retail: Three Elements to Closing the Physical and Digital Experience Gap

InMoment XI

Here are three elements for luxury retail brands’ to consider when closing the gap and delivering that premium level customer journey ! The goal then is to make physical and digital experiences work in harmony. . Element #3: Keep Your Brand on Point to Tell a Consistent Story.

Retail 529
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Get Ready to Personalize & Optimize Your CRM Campaigns Across ALL Customer Touchpoints

Optimove

Optimove and Dynamic Yield are pleased to announce a strategic integration that allows your brand to ensure each customer receives the optimal marketing treatment across all channels. The partnership unlocks the personalization and optimization of marketing campaigns and customer experiences throughout the entire customer lifecycle.

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The Complete Retail Customer Experience Guide

InMoment XI

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 260
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All Touchpoints in the Customer Journey Are Not Created Equal!

Wired and Dangerous

Even service providers who decorate their in-store or online experience with lots of joyful TLC and attention to details, then make online check-out, paper invoicing, or the cash register encounter seem like it was concocted and managed by an IRS agent eager to do an audit. They hold your brand reputation in their hands!

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Create An Online Experience That Reduces Cart Abandonment Rates

Second to None

Establishing an excellent brand experience in the modern age is impossible without providing enhanced value to consumers that visit your online channels. This is especially true for retail brands because eCommerce availability has become omnipresent in the industry. 1,2,3,4 [link].

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Introduction to Customer Experience Design

Lumoa

What is Customer Experience Design? The customer experience constitutes various touchpoints from the beginning, middle, and end of the customer journey. It acknowledges that a customer’s feelings and impressions of a brand are just as important as the money they spend on it.