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Forrester Finds AI Used in Marketing by Two-Thirds of B2B Brands

CSM Magazine

The digitisation of marketing has ushered in an era of unprecedented possibilities. AI, with its predictive analytics, personalisation capabilities, and data processing prowess, is fundamentally reshaping the landscape of B2B marketing. Enhanced Data Analysis : B2B marketers often grapple with vast amounts of data.

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How to Boost Branding with Customer Success Management

CSM Magazine

You’ve nailed down your target audience, you’ve crafted compelling marketing campaigns, and you’re seeing some success. But you know what’s even better than making a sale? Turning that sale into a loyal, lifelong customer. That’s where customer success management (CSM) comes in.

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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

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Unveiling the secrets behind a successful brand strategy

BirdEye

Are you looking to build a successful brand? If so, then developing a strong brand strategy is essential. A well-crafted brand strategy can help your business stand out from the competition, allowing it to reach its full potential. Table of contents What is brand strategy?

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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

By leveraging new technologies such as computer vision , virtual visits and self-service AI-driven solutions, companies have a huge opportunity to turn customers into brand advocates. Magazine, Forbes, U.S. Follow on LinkedIn. Jim Iyoob, Chief Customer Officer at Etech Global Services.

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Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

ShepHyken

This week, we feature an article by Eleanor Hecks , editor-in-chief of Designerly Magazine. She shares how customer experience is a valuable marketing strategy. However, customer-centric marketing takes all of that a step further. Here’s why customer experience is of great value in your marketing strategies. .

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

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