Forrester Finds AI Used in Marketing by Two-Thirds of B2B Brands
CSM Magazine
SEPTEMBER 19, 2023
The digitisation of marketing has ushered in an era of unprecedented possibilities. AI, with its predictive analytics, personalisation capabilities, and data processing prowess, is fundamentally reshaping the landscape of B2B marketing. Enhanced Data Analysis : B2B marketers often grapple with vast amounts of data.
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