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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Loyalty 52
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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. This sits at odds with slow, difficult, old-school loyalty marketing (think the fuel points card you lug around in your wallet in hope of receiving a free coffee one day). Technological Innovation.

Loyalty 45
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Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program. Often, this falls into the marketing and/or sales departments. At the heart of business growth is a marketing and sales strategy.

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15 Effective Ways to Improve Retail Customer Engagement

CSM Magazine

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. Technology can also help to reduce wait times, improve order accuracy, and make it easier for customers to communicate with your brand.

Retail 52
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Connecting the Dots: Integrated Personalization Across Omnichannel Platforms

CSM Magazine

This will increase the likelihood of customers making a purchase and returning to your brand. Create consistent branding: Ensure that your brand’s messaging and visual identity are consistent across all channels. This will improve the customer experience and reduce response times.

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Brand Move Roundup – July 21, 2020

C Space

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

Brands 52
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Are We reinforcing our organization’s Customer Disloyalty Program?

One Millimeter Mindset

Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Also, decisions about systems, software, quality, and the loyalty Apps each customer uses when doing business with that organization. Each with their own, branded customer loyalty program.