Remove Brands Remove Effort Score Remove Magazine Remove Sales
article thumbnail

Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Loyalty 52
article thumbnail

Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort. Brands are responding by offering immediate rewards to members. Not anymore.

Loyalty 45
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Satisfaction Questionnaires—Top Benefits of Using Them

GetFeedback

Customer satisfaction questionnaires, also known as Customer Satisfaction Score (CSAT) surveys , keep your customers engaged with your brand, keep them feeling invested in their experience, and keeps them from churning away. According to CMO Magazine customer spend grows alongside trust , after building the relationship.

article thumbnail

How to Create a Successful Customer Experience Strategy: A Complete Guide

CSM Magazine

In this article, we will discuss CX strategy- what it is, why you need one and how to build one for your brand. A customer experience strategy is a plan of action to improve the overall customer experience at every touch point in the customer journey, pre and post-sales. What is a customer experience strategy, and why is it important?

article thumbnail

4 Times When Marketing Really Nailed It: How Experiential Marketing Wins Big for Brands

CSM Magazine

The parameters of what constitutes a great marketing campaign have changed enormously over the decades, once upon a time it was sales figures alone that caused a stir amongst the internal management teams. Arguably the Red Bull Stratos campaign was the best brand awareness campaign ever run. So, who out there really gets it?

article thumbnail

5 Crucial Customer Satisfaction Metrics

Survicate

To know if you’re on the right track to provide the best Customer experience, it is crucial to measure your efforts and optimize your performance. Net Promoter Score®. One of the most important metrics regarding measuring your efforts for Customer service is Net Promoter Score.

article thumbnail

The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales. For example, a consumer with a positive attitude towards a brand may be likelier to recommend it to others or purchase from it again.