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How B2B Brands Can Benefit from Social Listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

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Do wireless carriers care about the iPhone more than consumers?

InMoment XI

The range of opinions made me laugh, many of which clearly reflected the writer’s personal perception (both good and bad) of the brand rather. Recently I was reading Apple’s earnings announcement from a few weeks ago (which for once didn’t blow away expectations) and the mountain of analysis by various tech and Wall Street experts.

Wireless 200
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Do wireless carriers care about the iPhone more than consumers?

InMoment XI

The range of opinions made me laugh, many of which clearly reflected the writer’s personal perception (both good and bad) of the brand rather. Recently I was reading Apple’s earnings announcement from a few weeks ago (which for once didn’t blow away expectations) and the mountain of analysis by various tech and Wall Street experts.

Wireless 200
article thumbnail

Do wireless carriers care about the iPhone more than consumers?

InMoment XI

The range of opinions made me laugh, many of which clearly reflected the writer’s personal perception (both good and bad) of the brand rather. Recently I was reading Apple’s earnings announcement from a few weeks ago (which for once didn’t blow away expectations) and the mountain of analysis by various tech and Wall Street experts.

Wireless 200
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How B2B brands can benefit from social listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 52
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Customer Satisfaction Score (CSAT) Industry Benchmarks

GetFeedback

Consumer Shipping: 78%. Wireless Telephone Service: 74%. One more thing— We recently partnered with TEDx Speaker and CX expert Jeannie Walters to launch a webinar where we discussed how leading brands are measuring CSAT and using these insights to improve the customer experience. Ambulatory Care: 77%. Apparel: 79%. Banks: 81%.

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Can you transform angry customers into loyal ones?

Alida

That’s why it’s important to keep your cool when concerned customers reach out to your brand, especially in the age of social media, where a misstep can go viral quickly. Below are real-life examples of how brands have delivered excellent customer service to transform a negative customer interaction into a positive experience.