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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Tip #1: Seamless and Efficient Experiences Are a Must. Tip #2: Gen Z Is Unlikely to Complete a Traditional CX or EX Survey.

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How to Ask for a Review: Strategies and Examples to Boost Your Brand Reputation

InMoment XI

Learning how to ask for a review can do wonders for your brand. Reviews support your brand reputation management strategy. A stream of 5-star reviews from customers helps showcase the best that your brand has to offer. It encourages customer engagement and fosters a sense of community around your brand.

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How to boost your brand with automated review sharing

BirdEye

In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. Tips to optimize your automated review sharing strategy Review sharing FAQs Turn your reviews into social buzz with Birdeye The importance of online reviews First, let’s talk about the importance of online reviews.

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Creating Comfortable Conversations: 3 Tips for Qualitative Discussion Guides

2020 Research

The next generation of insights professionals truly value the authentic connections and deep understanding that comes from engaging in one-on-one conversations with consumers. With consumers in the comfort of their own homes, these IDIs create the perfect environment for candid and relaxed discussions.

Tips 105
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3 Tips Brand Marketers Can Use When Marketing During a Pandemic

Hallmark Business Connections

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. After all, the pandemic has impacted consumers’ spending habits in profound ways. pre-pandemic. Have you found it yet?

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Review Management: An Essential Component of Modern Marketing

InMoment XI

In the digital age, platforms such as Yelp, Google, Facebook, and Tripadvisor wield unprecedented influence over consumers’ purchase decisions. Recognizing this, top brands and businesses are integrating review management into their marketing strategies. When customers do hear back, perceptions of your brand immediately improve.

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Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

Optimove

Without further ado, here are seven tips for maximizing success. Tip #1: Make it personal. Recent estimates tell us that there are around 68 million Gen Z’ers in the United States, 74% of which are willing to spend more with a brand that delivers a great customer experience. Tip #2: Make it authentic. Even better?

Tips 105