NetBase

NOVEMBER 28, 2018

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Brand Analysis Report. Influencer Analysis Report.

Social Media 54

Social Media Report Analysis Analytics 54

NetBase

AUGUST 1, 2019

Is your brand doing everything it should be to capture the EMEA market? Our 2019 EMEA Social Media Market Survey Report answers that question, and more. And brands in every category need to become omnipresent and create eCommerce offerings to counter the loss. Brand health management. Customer care.

Social Media 53

Social Media Report Survey Marketing 53

BirdEye

NOVEMBER 15, 2023

When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. In this blog, we’ve shared the ultimate list of retail review sites that will boost brand awareness and fuel business growth. Let’s dive in.

Retail 111

Retail Brands Consumers Comparison 111

NetBase

JUNE 10, 2019

Brands main competition online is often themselves, as they get in their own way pursuing marketing avenues that just don’t work for their business. They could do so much better, pretty immediately, if they’d just let social media insight guide the way. What Social Media Insight Tells Brands . Against what?

Social Media 43

Social Media Competitive Advantage Comparison Metrics 43

QuestionPro Audience

MAY 4, 2018

As award-winning social media scientist and author Dan Zarrella once said, “Marketing without data is like driving with your eyes closed.”. Unfortunately, nagging myths about market research often stall and crash brands as they navigate shifting times full of digital breakthroughs and sophisticated audiences. ONCE IS ENOUGH.

Brands 191

Brands Marketing Social Media Survey 191

NetBase

SEPTEMBER 13, 2019

But social media audience analysis levels the playing field, capturing key consumer insights that makes messaging resonate and helps elevate your brand. A brand analysis will show what you don’t know, and offers ideas around ways to approach these elusive online inhabitants. Let’s check it out! Who Are You?

Social Media 53

Social Media Analysis Marketing How To 53

NetBase

AUGUST 26, 2019

Let’s see how this social media taste test shapes up – and which brand is truly loved by all the land. They’re particularly not excited about the buzz the sandwich is getting, like it’s something brand new to put a pickle on top. And brand perception is everything. Brand Perception is Everything.

Social Media 56

Social Media Comparison Video Trends 56

NetBase

OCTOBER 10, 2019

And there are five YouTube marketing musts that are key to any brand’s efforts – items that are informed by social media analytics! And how it relates to brand marketing, because it does! We’ll connect it back to the social analytics insight brands can capture in NetBase as we go! YouTube, by the Numbers.

Social Media 53

Social Media Analytics Marketing Video 53

SurveySensum

OCTOBER 12, 2023

Qualtrics Qualtrics is the second InMoment alternative that specializes in collecting, analyzing, and acting on customer, employee, product, and brand experience data. Launch Your First NPS or CSAT Survey – Sign Up for Free 2. It provides powerful data analysis and reporting tools to help organizations make sense of their survey data.

Comparison 52

Comparison Knowledge Base Gamification NPS 52

Retently

JUNE 28, 2022

Below, we’ve outlined several techniques that you can use to turn your NPS data into a scalable process for generating word-of-mouth referrals, strengthening your brand through reviews and discussions, and fueling the organic growth of your business. Ask customers to spread their love on social media. Great feedback?

NPS 147

NPS Net Promoter Score Feedback Case Study 147

BirdEye

AUGUST 31, 2023

The popularity of social media platforms as a commercial medium is on an upward trend. Most major platforms have developed a way to offer social media users the ability to buy their favorite products without going to an external site. A considerable percentage of it goes to social media commerce activities.

Social Media 59

Social Media e-support Advertising Comparison 59

NetBase

JANUARY 1, 2019

It’s 2019 and time for another fast-paced year where brands are made and broken at the speed of social. Though periodic reports are useful for spotting patterns and tracking overall trajectory, live insights are critical to brand survival. This is how agencies like Spong use real-time dashboards for brands like Thermos.

Social Media 62

Social Media Tips Banking Sports 62

NetBase

SEPTEMBER 26, 2018

It’s important that social media analytics be available to power all aspect of your brand operations. NetBase Pro puts powerful social media insights in the hands of users in all kinds of roles – especially those who aren’t seasoned analysts. For global brands, geographical insights are invaluable.

Social Media 40

Social Media Analytics Brands Comparison 40

InMoment XI

NOVEMBER 16, 2021

The only caveat here is that a lower survey response rate may be an indicator that some sort of response bias is occurring: certain types of people may be responding more in comparison to other types. Your CX survey represents your brand. Be your brand, upfront with your requests, and transparent. Don’t use industry jargon.

Survey 493

Survey Automotive Comparison Hotels 493

Qualtrics

DECEMBER 8, 2020

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. This creates: A marketplace that favors the company with the strongest brand equity.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

NetBase

APRIL 23, 2020

Brands must be vigilant around being honest and spreading facts, not fear as they pivot to adopt a more understanding, relatable tone with their consumers. Generating positive brand mentions with credible sharing is key. Brand Mentions Must Happen. Using social listening , we can see consumer sentiment around COVID-19.

Brands 67

Brands Advertising Social Media Consumers 67

Storyminers

AUGUST 20, 2020

More importantly, how do you turn your brand into a story? Having been around for more than 10,000 years, it continues to find its way into TV shows, movies, the news, and media ads. Apple understands this, and its 30-second media ads ( [link] ) reflect Apple’s view of itself as a David up against Microsoft’s Goliath.

Retail 264

Retail Entertainment Sports Comparison 264

NetBase

MAY 27, 2020

The rise in popularity of Direct to Consumer (D2C) sales is accelerating and brands seek to recover from COVID-19. A timeline comparison graph is a handy tool to help businesses see how conversation around a topic has expanded. And customers who found the ease and comfort of buying directly from brands will likely continue to do so.

Brands 97

Brands Strategy Consumers Trends 97

NetBase

APRIL 29, 2020

Social media is flush with examples of poor marketing, as brands struggle to stand out with appropriate COVID-19 messaging. And social listening reveals answers to boxes that brands must check when sorting this out. Brand/Consumer Disconnect. Many brands do not know consumers all that well, after all.

Brands 56

Brands Comparison Guidelines Advertising 56

Thematic

APRIL 17, 2024

It aims to uncover the key drivers behind customer decisions and their overall experience with your brand. Gather and organize customer data: Customer experience analytics draws from various data sources - satisfaction and product surveys, sales conversations, online reviews, social media, website behavior, support chat, and more.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

It aims to uncover the key drivers behind customer decisions and their overall experience with your brand. Gather and organize customer data: Customer experience analytics draws from various data sources - satisfaction and product surveys, sales conversations, online reviews, social media, website behavior, support chat, and more.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

QuestionPro Audience

FEBRUARY 15, 2018

Once they find a brand that appeals to them, they are extremely brand loyal. From researching, price comparison, and booking travel, it is all the click of a button away. Whereas millennials consume the trending technology and move on to the next, baby boomers are different. TRAVEL 84% of boomers book their travel online.

Company 186

Company Travel Comparison Social Media 186

NetBase

JULY 27, 2020

But since COVID-19 hit, brands are considering fewer choices for consumers. Brands offering everything from toilet paper to cars are scaling back to ease pressure on factories and stores, instead devoting time and money toward extra, seemingly unnecessary items. With Consumers, Brands See Less as More. It makes sense.

Consumers 59

Consumers Brands Comparison Social Media 59

Russel Lolacher

MARCH 8, 2020

2) Millennials Expect You to Engage with them on Social Media. Growing up in an era where social media is just a natural part of daily life brings with it numerous expectations, not only of an online presence but also around its usage and engagement. Commerce and conscience together. But it’s not only about engagement.

Customer Care 80

Customer Care Social Media Comparison Groups 80

NetBase

AUGUST 27, 2020

Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand? In this article we will cover vital information on: Why brands’ searching isn’t always enough and how filters can help pull specific information you’re looking for. as of June 20.

Retail 98

Retail Consumers Social Media Apparel 98

SurveySensum

MARCH 6, 2024

This, in turn, leads to higher brand loyalty, better product-market integration, and recurring income. Make sure that time and circumstance are the same for both subjects when comparisons are being made. Tip: Showcasing your brand on these platforms helps tremendously with sales so don’t take this one lightly.

Metrics 52

Metrics Abandon Rate ROI Return on Investment 52

ReviewTrackers

AUGUST 5, 2020

There’s an old adage that every interaction your customer has with your brand is marketing. Traditionally, customers discovered brands via advertising and marketing efforts. There are more online reviews and social media posts than ever. Social Media Link ). Is Customer Experience Really Marketing?

Customer Journeys 122

Customer Journeys Customer Experience Marketing Social Media 122

Experience Investigators by 360Connext

JUNE 8, 2021

If you don’t, then collect whatever feedback you can from inputs like social media and product reviews. That means looking beyond basic demographics or job titles and knowing how they get their information, what needs their community has, and what other brands they are loyal to. If you have data, use it!

Customer Journeys 271

Customer Journeys Healthcare How To Trends 271

Eptica

APRIL 18, 2018

Date: Wednesday, April 18, 2018 How good is the digital customer experience from travel brands? Those who get it wrong can face a barrage of complaints and criticism on social media – witness the high profile social media backlash experienced by United Airlines last year. Published on: April 18, 2018.

Travel 49

Travel Brands Airlines Customer Experience 49

CSM Magazine

OCTOBER 5, 2022

But the ubiquity of social media presents you with a new opportunity to gain data and evidence regarding your brand’s stature and reach – and even evaluate new strategies as they launch. Social listening’ is the act of recording and evaluating your indirect brand presence online, through mentions on social media posts.

Marketing 52

Marketing Social Media Comparison Analysis 52

Chadwick Martin Bailey

DECEMBER 12, 2018

It’s critical to know where, when, and how your brand is performing so you can prioritize your marketing resources and investments accordingly—where is your brand resonating most with consumers? Social media? conversation rates, new sessions) with traditional brand tracking data (e.g.,

Brands 45

Brands Strategy Marketing Advertising 45

BirdEye

MAY 30, 2023

Or measuring external metrics, like social media followers or customer review ratings , can help you gauge how your results stack up alongside others. Competitive benchmarking works best when you earmark top companies for comparison. Brand awareness People prefer buying from brands they know and trust.

Social Media 98

Social Media Analysis Metrics Advertising 98

BirdEye

NOVEMBER 8, 2023

FAQs on eCommerce review sites Unlock your business potential by listing on these eCommerce review sites To truly elevate your brand experience, you must be listed and engage regularly on these third-party review sites. It provides user reviews, ratings, and comparisons of software solutions across various industries and categories.

Ecommerce 59

Ecommerce Travel Hotels Social Media 59

Experience Investigators by 360Connext

APRIL 28, 2020

Did you deliver on the promises your brand made? Brands that are actively promising safety measures, for example, are building on trust when customers see those measures are part of the experience, not just talk. They trust the brand to be consistent. This is the number one way to make or break trust. Around delivery times.

Customer Journeys 225

Customer Journeys How To Measurement Customers 225

BirdEye

NOVEMBER 14, 2023

Facebook As one of the most widely used social media platforms, Facebook presents an immense opportunity to expand your business’s reach. Pro tip: Repurpose your Facebook reviews by turning them into social media posts! SuperMoney SuperMoney is a banking review site and financial comparison platform.

Financial 59

Financial Banking Social Media Comparison 59

ThriveableBiz

NOVEMBER 13, 2023

Where people feel they can share their feelings and opinions with you, without opening the floodgates to sophisticated, social media retargeting or just plain, old-school, hard-sell spam. But people always try to guess anyway, and any brand comparison questions will narrow the field considerably. Who is this person?

Net Promoter Score 52

Net Promoter Score Touchpoint Comparison Social Media 52

NetBase

AUGUST 31, 2020

And it’s important for brands to capture distinct consumer and news media conversations to see where those differences lie, as it can inform your next move. And particularly, in light of COVID, this intel can be brand-making, or breaking! To capture shifting consumer conversation, we turn to social media listening.

Consumers 70

Consumers Social Media Travel Comparison 70