Brand Values Feedback Return on Investment Voice of Customer 
GetFeedback
MAY 9, 2019
What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. They’re also empowered with the necessary tools and encouraged to actively contribute to the customer experience. We’re not being cheesy here.
ijgolding
JUNE 9, 2015
An organisation that has customer insights and a deep understanding of the Voice Of the Customer (VOC). Designs and implements voice of customer programs (solicited through surveys, focus groups, communities, etc.). Collects unsolicited experience feedback from customers (by mining calls, web data, emails, etc.).
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