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Linking CX Strategy to Corporate Strategy & Brand Values

CX Journey

Image courtesy of joey.ganoza How do you link your customer experience strategy with your corporate strategy? As many of you know, earlier this week we celebrated the second annual CX Day , a day to celebrate both customers and the professionals who work tirelessly to improve the customer experience.

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Uncover the Secret to Driving Brand Value With This Powerful Framework!

Beyond Philosophy

Brands are a tactic we use, which is different than strategy. A company needs a few things before they have a brand. For example, there should be a goal for the value you deliver to customers. Having that goal requires choosing your target customer and positioning your offer, determining the value it provides.

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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor. .

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Your Guide to Mastering Brand Reputation Management

InMoment XI

Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. In this comprehensive guide, we will delve into the intricacies of brand reputation management, exploring strategies, key components, pitfalls to avoid, and the role of online and employee reputation management.

Brands 378
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Multiexperience Strategy: The New Apex of the Customer Journey

TechSee

On the other, they have to find ways to tailor them to get the best out of each platform, without compromising on their messaging or brand values. For many organizations, the answer lies in an effective multiexperience strategy. Omnichannel Strategy is Out. Multiexperience Strategy is In.

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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. It makes sense, then, that their standards for customer and employee experiences would be higher than ever, too. Revolutionary even.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Your relationship with customers is built one step at a time. Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason!