Collecting Customer Data While Maintaining Trust: The Personalization Privacy Paradox
Second to None
MAY 9, 2019
In the customer experience domain, the way to the customer’s heart is through their personal information. The fact is, customers’ information allows for companies to create a more personalized , low-effort customer experience that ultimately leads to higher satisfaction. Though over the years, customers have grown to be skeptical towards the collection of consumer data. 2] The phenomenon has led to ambiguity on both the customer side and business side.