Remove Brand Values Remove Consumers Remove Survey Remove Voice of Customer
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Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

Understanding the way that employees are performing on the frontlines can serve as a difference maker for brands hoping to create a leading Customer Experience platform. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

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Customers Are Watching How You Handle This Crisis

Second to None

Do Consumers Trust Your Brand? A recent survey of 1,000 people in 12 countries, including the United States, U.K. and China, on brand trust and the COVID-19 pandemic from the 2020 Edelman Trust Barometer found there’s an almost unanimous worldwide belief that brands have a critical role during this trying time.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

That’s because a bad customer experience interrupts our day. We don’t expect it as consumers—we anticipate that brands will always meet our needs and wants. So when bad customer experiences happen, the news of it spreads on social channels and by word-of-mouth.

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What Is Brand Equity and How to Measure It?

Second to None

To put it in a nutshell, brand equity can be defined as a value of a brand in terms of how customers perceive that particular brand and feel about it based on their experiences with it. However, saying that brand equity and brand value are synonyms would be a simplification.

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Collecting Customer Data While Maintaining Trust: The Personalization Privacy Paradox

Second to None

The fact is, customers’ information allows for companies to create a more personalized , low-effort customer experience that ultimately leads to higher satisfaction. Though over the years, customers have grown to be skeptical towards the collection of consumer data. 1,3] [link]. [2][link]. 2][link]. [4] 4] [link]. [5][link].

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service. Purposeful Leadership: Leaders operate consistently with a clear set of values.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers. Image by Retently.