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A Pragmatic Guide To Brand Value

Forrester's Customer Insights

The Value Of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Wally Olins (of Wolff Olins fame) once characterized the attempt to “chew [brand] […].

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How the best Customer Experience Brands balance Technology with Humanity: MIT Tech Review

CloudCherry

For their purposes, an Iconic firm is one that maintains “the highest levels of customer experience and have world-leading brand recognition” and also possess other key distinctions from their counterparts, such as: Being omnichannel leaders. Improving Customer Relationships with Technology, Ecosystems, and Culture.

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What Telcos Can Learn About CX From Other Industries (And The Other Way Around)

Lumoa

Delivering top-notch CX increases customer loyalty and enhances brand reputation, which can boost revenue. To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX. There is value in slowing down and evaluating before launching new products.

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The Power Of The Values-Based Consumer — And Of Authentic Brand Values

Forrester's Customer Insights

As consumers look to align their purchases with their principles, opportunities arise for brands — though genuine commitment is key.

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Sweaty Betty Smashes Customer Experience Goals with Sabio Group

CSM Magazine

Activewear brand, Sweaty Betty, has achieved transformational success by partnering with customer experience (CX) experts Sabio Group to overhaul its customer service experience. Overall, the enhancements empowered customers to engage with the brand on their channel of choice – whether self-service, email, web or chat.

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One Year Since Bud Light’s Marketing Blunder: What Did We Learn?

Forrester's Customer Insights

As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values. […]

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How to use surveys to build brand identity

SurveySparrow

Do these brands’ colours, logos, mascots, etc, strike an immediate chord with you? That is because they have built a brand identity so strong that there are no equals in their realm. Wouldn’t you want your customers to remember your brand this way? What is a brand identity? Voice of the brand. Core Values.

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