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Companies often think conducting market research is time consuming and expensive. Some may even think it is dispensable. However, skipping market research ultimately incurs more costs in the form of wrong decisions and missed opportunities which further extend project timelines. But how do you gain reliable insights while meeting aggressive deadlines under tight budget constraints? The answer: quick-turn research. This approach offers a quick yet effective way to gather relevant data for your most pressing business queries without burning through budget.
In this article:
3 Types of Quick Turn Research
1. Traditional Omnibus Surveys
2. Automated Quantitative
3. Insight Communities
Conclusion
The Biggest DIY Market Research Mistakes and How to Avoid Them
3 Types of Quick-Turn Research
- Traditional Omnibus Surveys
- Automated Quantitative
- Insight Communities
1. Traditional Omnibus Surveys
An omnibus survey is a quantitative research method that combines questions from several brands or companies into one longer survey. The questions are sent out to the same respondents at set times, and the results are promptly shared with the organizations involved. The companies share the cost of the omnibus survey, making it more affordable. The survey is also more engaging for the respondents as it contains questions on more than one brand or company.
Sagos’s Rapid Alert Omnibus takes traditional omnibus surveys to the next level. Your questions will be programmed into the omnibus and you’ll receive complete formatted results in 48 hours while keeping the total cost to a minimum. Additional benefits include flexibility and access to a global sample.
2. Automated Quantitative Research
Outsourcing research enables companies to focus more on revenue-generating activities but can also lead to higher costs and slower turnaround times. Here’s where DIY research comes into play. By automating traditionally time-consuming research processes, these self-serve quantitative research platforms provide quality consumer and stakeholder insights faster than ever at lower prices than traditional methods.
For instance, Methodify, Sago’s automated research engine, allows users of any experience level to generate enterprise-level insights with just a few clicks. Users can test their products, ad concepts and brand messaging all within one platform. Its interactive reporting puts consumer feedback at your fingertips and allows you to seamlessly incorporate data into business decisions.
3. Insight Communities
Identifying the right audience for your business questions is not only a big hassle, but also time consuming. What if there were a ready-made group of highly engaged respondents you could turn to for insights whenever you wanted? That is what an insight community does.
Sago’s quantitative insight communities give you instant access to carefully profiled and nurtured customers or stakeholders who are deeply motivated to offer their valuable opinions at any stage of the decision-making process. This cost-effective platform allows users to leverage digital qualitative solutions for deeper consumer insights.
Conclusion
With quick-turn research, leverage the many benefits of market research without making a dent in your company’s resources. Sago’s fast market research options will help you stick to your budget without compromising on the results.
Talk to our team today to find a research option that suits your needs.
