Think Customers

AUGUST 30, 2021

In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. B2B sellers understand they need to change yet face challenges to creating successful digital-first sales experiences.

B2B 59

B2B Sales CRM Video 59

Waypoint Group

MAY 17, 2018

I’ve come across many that feel NPS isn’t right, especially in B2B environments where there are multiple persona in any given account, many touchpoints, and generally characterized by relationships more than transactions. There are pros and cons to every KPI, and that fact shouldn’t slow down a company’s desire to improve.

NPS 40

NPS B2B Net Promoter Score Company 40

Totango

JULY 24, 2020

Client expansion is the bird-in-the-hand approach to B2B enterprise growth. The digitization of business has changed the way SaaS and subscription enterprises derive value from their customers and given rise to a mutually beneficial model. Leverage Voice of Customer Feedback. Leverage Voice of Customer Feedback.

B2B 62

B2B Strategy Customer Success Customer Centricity 62

ERDM

APRIL 16, 2020

B2B firms are no exception. However, in these days of social distancing, it’s especially important that companies remain connected with their employees and customers. Recent Voice of Customer (VoC) research conducted by my company, ERDM Corp., based DuPont Safety and Construction. That’s what builds trust.”

B2B 59

B2B Marketing Study Connections 59

Second to None

MAY 17, 2019

when a potential client pointed out the positive differences between working with Second to None, a Midwest-based company, versus those on the East Coast or the West Coast. Though often overlooked, the Midwest offers notable perks in the context of forming B2B partnerships. The Midwest. Trial and Error. 1] [link]. [2] 2] [link]. [3]

B2B 90

B2B Roadmap Brands Culture 90

Waypoint Group

JULY 28, 2016

As the leader of a B2B company, you want to see your growth indicators going off the charts. The post 5 Ways B2B Companies Can Accelerate Growth appeared first on Waypoint Group. You’re always looking for a way to do more, better, with less. The question is, “How?”

B2B 40

B2B Company Groups Feedback 40

ClearAction

AUGUST 16, 2016

Strategic Customer Experience Action on Voice of Customer Lynn Hunsaker. Strategic customer experience results require a strategic approach in the way we collect data and in the way we take action on it. This acknowledgement may shine a new light on what we really should be doing in customer experience management (CXM).

Voice of Customer 48

Voice of Customer Customer Experience Sports Customer Experience Management 48

Second to None

JUNE 5, 2018

There has been a considerable increase in the number of people involved in B2B purchasing decisions over the past two years; with the average number increasing from 5.4 A B2B company can only make a significant transformation in service delivery by improving their customer experience platform.

B2B 63

B2B Strategy Customer Journeys Voice of Customer 63

ERDM

APRIL 16, 2020

B2B firms are no exception. However, in these days of social distancing, it’s especially important that companies remain connected with their employees and customers. Recent Voice of Customer (VoC) research conducted by my company, ERDM Corp., based DuPont Safety and Construction. That’s what builds trust.”

B2B 52

B2B Marketing Study Connections 52

Second to None

MARCH 21, 2018

Brands that operate in the B2B space have just as much of a responsibility to provide a great Customer Experience to their users than traditional B2C organizations. Too often, brands in this space rely on archaic methods, instead of reading the changing tides of the B2B industry. What’s changed among B2B buyers?

B2B 59

B2B B2C Transportation Voice of Customer 59

Waypoint Group

SEPTEMBER 8, 2022

Many companies produce a Net Promoter Score these days. Even worse, many companies think that merely chucking the “Recommend” question over the wall at their customers without any governance, oversight, sampling (response) strategy, or root-cause analysis to go along with it.

B2B 52

B2B Feedback Net Promoter Score Effort Score 52

Waypoint Group

SEPTEMBER 8, 2022

Many companies produce a Net Promoter Score these days. Even worse, many companies think that merely chucking the “Recommend” question over the wall at their customers without any governance, oversight, sampling (response) strategy, or root-cause analysis to go along with it.

B2B 52

B2B Feedback Net Promoter Score Effort Score 52

ChurnZero

MARCH 29, 2019

How Best to Create a B2B Survey. You may think when looking for clear feedback from clients in the B2B sphere, it can be simple enough to directly ask for an assessment of the products or services you are providing. Customer Effort Score (CES) This gauges the difficulty or stress of a client to achieve different tasks successfully.

B2B 73

B2B Survey Net Promoter Score Effort Score 73

SurveySensum

OCTOBER 5, 2020

You need to ask those questions at the right time throughout the customer life cycle. For any B2B SaaS company that is starting its Voice of Customer program, the customer journey is the first step to understand your customers. Are your customers happy with it? Sent while relationship surveys.

Customer Journeys 52

Customer Journeys B2B Survey Net Promoter Score 52

Waypoint Group

AUGUST 30, 2017

The post CX and CS: Both are Required to Drive B2B Retention and Expansion appeared first on Waypoint Group.

B2B 40

B2B Voice of Customer Video Groups 40

Customer Bliss

NOVEMBER 7, 2017

The new organization combines several customer-facing teams and is focused on improving all dealer and consumer touchpoints, including Customer Support, Learning & Development, Field Services, and CX Business Systems. . Align Leadership and Company Around One Goal: A Shared Vision. Get executive support around the CX idea.

B2C 111

B2C Leadership Customer Experience B2B 111

Totango

JANUARY 23, 2020

You should look at customer metrics that link directly to the successful use of your product, such as product usage rates, feature adoption, license utilization, number of escalations, and Voice of Customer feedback and ensuring you have the necessary systems and solutions to do so at scale. Set and Celebrate Goals.

Strategy 105

Strategy Management B2B ROI 105

CX Journey

DECEMBER 11, 2014

For B2B companies, it’s easy to breeze through the chore of sending a customer survey: design the questionnaire, hit send, sit back, wait for responses to roll in, and simply focus on the overall target: Likelihood to Recommend or Overall Satisfaction. 2) Do we know our customers like we thought?

Metrics 155

Metrics B2B Effort Score Voice of Customer 155

Peter Lavers

APRIL 20, 2021

Building B2B trust for more customer-centricity. You can read the article by clicking here.

Customer Centricity 52

Customer Centricity B2B Voice of Customer Customer Experience 52

Customer Bliss

NOVEMBER 7, 2017

The new organization combines several customer-facing teams and is focused on improving all dealer and consumer touchpoints, including Customer Support, Learning & Development, Field Services, and CX Business Systems. . Align Leadership and Company Around One Goal, A Shared Vision. Get executive support around the CX idea.

B2C 111

B2C Leadership Customer Experience Chief Customer Officer 111

Seaton CX

JANUARY 4, 2024

In the first four months of 2023, tech companies laid off over 185,000 employees. Although the data don’t specify which departments got the ax, my experience in B2B software tells me these companies are gutting customer support. But the reality is companies already keep support costs as low as possible.

B2B 52

B2B Case Study Airlines Roadmap 52

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. We updated customers as promised. Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

Waypoint Group

FEBRUARY 1, 2018

If your company sells products and services to other businesses (B2B), are you confident that your customer engagement process is utilizing an effective B2B approach? Many companies make the mistake of relying on their own experiences as consumers to implement “survey” programs in their businesses.

B2C 40

B2C B2B Feedback Customer Engagement 40

Waypoint Group

JULY 13, 2018

Our own Steve Bernstein was joined by Paul Piazza, Senior Director of CS at Reciprocity Labs, for a chat centered around driving a Customer-centric culture and enabling CSMs to collaborate with the rest of the company to drive the right improvements. achieve company-wide buy-in for your customer success initiatives.

Customer Success 40

Customer Success Company Customer Experience NPS 40

Waypoint Group

SEPTEMBER 12, 2017

at 2:22] What advice would you give to companies looking to […]. The post Short Video: ROI on Customer Feedback Matters in B2B Companies appeared first on Waypoint Group.

ROI 20

ROI B2B Video Feedback 20

SmartKarrot

AUGUST 19, 2022

Customer feedback is imperative to the success of a business. With the increased adoption of social media, it has become increasingly simple for companies to collect customer feedback using tools such as Facebook or Twitter. But how do you get useful information from customer feedback? Track Customer Behavior Data.

Voice of Customer 10

Voice of Customer Feedback Social Media Survey 10

CX Journey

JANUARY 27, 2015

We often hear customer experience professionals talk about the fact that there''s a great emphasis to - and a greater return if we - focus our efforts on the customer experience for B2C companies. While the two are different, to some degree, what do B2C and B2B companies have in common? How do companies win?

B2C 80

B2C B2B Voice of Customer Innovation 80

Waypoint Group

MARCH 27, 2019

A TopBox-client since 2015 asked us to help them predict future financial outcomes based on the operationalized B2B-customer feedback data that they had been harvesting over the past 4 years. 69% of the customer-accounts that didn’t grow (accounts with 0% growth) over the last 4 years were also silent.

NPS 40

NPS Financial B2B Exercises 40

Waypoint Group

DECEMBER 3, 2015

New research by Accenture Strategy has recently come out about B2B firms and how they perform from a CX perspective. New competitors with superior experiences are winning out, but also the fact that customers are more self-sufficient these days make the need greater to adjust to the modern customer.

B2B 40

B2B Customer Experience B2C Analysis 40

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience?

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Waypoint Group

DECEMBER 15, 2015

Humanity’s VP of Client Services, Paul Piazza, reached out to Waypoint Group to leverage B2B customer feedback in a way that would help his team better understand what customers really want and need from their product. The post Does Your B2B Feedback Program Save 46 Accounts in 3 Months?

B2B 40

B2B Feedback Case Study ROI 40

Waypoint Group

MAY 18, 2016

The 6 Key Mistakes Companies Make with their Customers. Customers keep the B2B world moving, and as companies grow and markets change, the response to them must also change. Techniques for customer success have been streamlined but not always in a positive way. Recognize the whole.

Company 40

Company Customer Experience Survey B2B 40

Customer Bliss

AUGUST 9, 2018

In today’s episode, I chat with Daniel Coullet , Senior Vice President of Customer Success and Experience, and Elizabeth Curtin , Customer Experience Practice Manager at PTC , about defining customer success, and the value of designing customer room for enhancing employee and customer experience.

Customer Experience 175

Customer Experience Net Promoter Score Chief Customer Officer Effort Score 175

Waypoint Group

OCTOBER 17, 2019

Recognizing the need to create more customer advocates (“Promoters”) and improve retention, Reciprocity wanted to better utilize u nbiased feedback from the customer contacts that matter most (that is, Buying Committee members, not just end-users) to drive its product, customer experience and company. Reciprocity, Inc.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

ShepHyken

FEBRUARY 22, 2019

Since my Stacy’s Chips incident, I have been fascinated by CX and continue to pay very close attention to how companies deliver unforgettable experiences to win over customer’s hearts – and wallets. OTHER COMPANIES DELIVERING WOW MOMENTS: Trader Joe’s is another great example of a company dedicated to delighting customers.

Hotels 107

Hotels B2C Loyalty B2B 107

CX Centric

NOVEMBER 17, 2020

Moore started off her presentation with the evolution of CX and CS, were she mentioned that CX was firstly adopted before CS and that CX was mainly used in the B2B companies and retail spaces. She further mentioned that CS started mainly in the USA were it was used mostly by B2B companies before being also adopted by B2C companies.

Customer Success 52

Customer Success Customer Experience B2B Customer Centricity 52

SmartKarrot

APRIL 4, 2022

A customer-centric DNA is when the focus of your company is customer success. Top brands like Ikea, Amazon, and Google take customer success seriously. This is because business growth can be shouldered on a well-designed customer success strategy. 10 Tips for B2B SaaS Businesses to build a Customer-Centric DNA.

Customer Centricity 10

Customer Centricity B2B Tips How To 10